💥 “I Switched From Mailchimp to Brevo” — A Candid Review of the Pros and Cons

Alright, confession time.

I used to be a Mailchimp fanboy. 🙋‍♂️
(Yeah, I said it.)

I loved the cute monkey logo. The friendly UI.
It felt… safe.
Until one day, it wasn’t.

Because suddenly, my “affordable” tool turned into a monthly bill that made my coffee budget cry. ☕💸

So, I broke up with Mailchimp.
And like every rebound story — I found something better. 😉

Enter: Brevo.

And oh boy…
Let’s just say I haven’t looked back.

Here’s my brutally honest review — the good, the bad, and the why-didn’t-I-do-this-sooner moments.

🤯 The Setup: “Wait… That’s It??”

Mailchimp setup feels like IKEA furniture.
Looks simple. Takes 3 hours. You end up with 2 extra parts. 😂

Brevo?
Sign up, confirm your email, and BOOM — you’re inside your dashboard faster than you can say “automation workflow.”

The onboarding flow literally walks you through your first campaign.
No tutorials. No guesswork.
Just… smooth.

✅ Winner: Brevo — because setup shouldn’t feel like solving a Rubik’s cube.

⚙️ The Features: All the Power, None of the Bloat

Mailchimp has tons of features.
But half of them? You’ll never use.
(And you’ll still pay for them. Ouch.)

Brevo gives you the right tools — not 47 “maybes.”

What I got immediately:

• Email automation that actually works.
• CRM integration that doesn’t require 12 plugins.
• SMS & WhatsApp marketing in the same dashboard (!!!)
• Transactional emails — something Mailchimp charges extra for.

It’s like Mailchimp gave me a toolbox,
but Brevo handed me a power drill. ⚡

💸 Pricing: The Moment I Knew It Was Over

Here’s where Mailchimp really lost me.

I was paying for contacts, not emails sent.
Which meant…
Even people who unsubscribed or ghosted me were costing me money. 😭

Brevo flipped the script:
You pay for how many emails you send, not how many subscribers you have.

So I went from, like, $89/month… to $25/month.
And still got better features.

That’s not a small win.
That’s a victory parade. 🥳

✅ Winner: Brevo (and my wallet).

📈 Performance & Deliverability

Mailchimp is reliable — I’ll give it that.

But my open rates after switching to Brevo?
Up.
Click rates?
Up.
Stress levels?
Down.

Emails land in inboxes.
Not spam.
Not purgatory.

Just inbox magic. ✨

✅ Winner: Brevo again.

😬 The Cons (Yes, There Are a Few)

Alright, let’s keep it real.

• The template library isn’t as massive as Mailchimp’s (but it’s catching up fast).
• The mobile app could use a little more love.
• And if you’re coming from Mailchimp, the workflow feels different at first.

But honestly?
You get used to it in a day.

And after that… you’ll be like,

“Wait, why did I ever do it the hard way??” 🤷‍♂️

🏁 The Verdict

Switching from Mailchimp to Brevo was like upgrading from a flip phone to a smartphone. 📱

Same job, totally different experience.

Brevo is:
✅ Easier to use
✅ Cheaper
✅ More powerful
✅ Actually built for small businesses and creators

So yeah — this isn’t just another “marketing platform.”
It’s the one that actually respects your time and money. 💪

If you’re tired of overpriced plans and overcomplicated dashboards…
Do yourself a favor and switch to Brevo.

Your inbox (and sanity) will thank you. 😎