By skyforbes 
CASE STUDIES
Give an in-depth analysis of something showcasing the results that either you experienced from a strategy or a client/customer experienced from your products or services.
CHECKLISTS
We don’t see checklists dying anytime soon, if at all. If you’re a travel blogger, you could create a travel preparation checklist. A doula could create a hospital bag checklist.
ULTIMATE GUIDES
How many times have you searched Pinterest or Google for something and come across a blog post titled “The Ultimate Guide to __?” Probably very often, and that’s for a reason. It works! Informational posts on a topic are one of our top favorite types of evergreen content.
TUTORIALS
Tutorials on how to use or do something are pretty much always useful. If there’s an established program involved, they hardly need to be updated either. For example, we only recently updated our top-performing tutorial on creating a vision board in Canva, and it was mostly to update the screenshots to reflect the newest version of Canva. The content itself only had minimal changes.
TOP TIP POSTS
Top tips are another form of content that we see never dying and are super clickable. “Top Tips to Boost Your Social Media Marketing Game” will stay interesting to readers for years to come.
BEGINNERS GUIDES
This is a super hot form of evergreen content because there will always be someone new to something looking for information.
RESOURCE LISTS
Think of a topic that’s always relevant in your industry and curate a list of resources someone can use to help them with that topic. You can include links to websites, social media pages, statistical reports, your own products or services, etc.
PRODUCT REVIEWS
Product reviews will never get old and will only need to be updated if a product gets discontinued or if an improved version is released that you try.
These are 10 of the most popular and effective evergreen content formats that we’ve tried, loved, and found great success with. Evergreen content is a way to continue being relevant, valuable, and interesting to your audience for years to come with minimum upkeep needed from you.
Since you’ll always have new traffic to these posts, be sure you’re including CTAs in all of them to encourage readers to visit your products or freebies. Our Conversion Banner Templates in The Shop are the perfect Canva templates to use to display your offer or freebie mid-blog, post-blog, or on your sidebar!