By skyforbes Notice how she takes full advantage of the header by including relevant keywords. This is a great example of maximizing the space in each section.
In looking at the resume experience section, you can see a pattern in the companies she works for. They all have a huge social media presence in the digital marketing field. You want your work experience to all be within the same industry you are applying for.
Here are some other resume strategies that Ella does well in her resume:
- Showcasing progressive career growth: The resume effectively highlights the applicant’s career progression from Assistant marketing manager at Spotify, to marketing manager at Facebook, and then to Sr. Marketing manager at Google. This trajectory showcases increasing levels of responsibility and expertise.
- Quantifying achievements: Each role is accompanied by specific, quantifiable achievements such as increasing online engagement by 40%, managing a $5M marketing budget to reduce costs by 25%, and leading product campaigns that resulted in a 35% increase in market share. These metrics clearly demonstrate the impact of the applicant’s work.
- Highlighting relevant education and certifications: The resume includes a Master of Business Administration (MBA) from Columbia University and certifications in Advanced Digital Marketing and Strategic Brand Management. These educational credentials are directly relevant to the role of Sr. Marketing manager and underscore the applicant’s commitment to continued professional development.
- Detailing skills and competencies: It lists specific skills and competencies, such as strategic planning, digital marketing, brand development, and cross-functional team leadership, which are crucial for a senior marketing role. This section directly aligns with the requirements of a Sr. Marketing manager, making the candidate’s fit for the role clear.
A quick note about how this resume uses a two-column layout. You can see how it allows for more information to appear on a single page. Many of the skills and additional sections for resumes fit very nicely in a smaller space while leaving plenty of room for education, work experience, and top skills sections.
If you use a color on the smaller column, go with a dark contrasting color. Be sure to change the color of your font to white, as it will stand out better against a colored background.
Now that you have a better idea of what your resume can do, we need to talk about formatting first.
How to Format a Marketing Manager Resume
Formatting is king above all. Why?
Imagine having to read two hundred resumes to find a single employee. Now imagine all of those resumes in a different format with unique sections, font sizes, and colors. You can begin to see why using an industry-standard format is essential.
Resumes use the standard document settings of one-inch margins, single-line spacing, and font size between 10-12 points. Most people will tell you to use Arial, Courier, or Times New Roman for a font, but we are building a more modern resume that doesn’t use your parent’s fonts.
Not that there is anything wrong with using those fonts.
Using one of Enhancv resume templates comes with a whole list of modern fonts like Exo 2, Lato, Montserrat, and Volkhov. If you are building a resume from scratch, you can use any serif or sans-serif font that is easy to read.
A resume for a marketing manager will have five main sections, two of which will be for your education and relatable work experience. The other sections are where you will include:
- Current contact information
- A brief summary of your skills and how those skills relate to the job
- Organized lists of creative and business skills that are essential but not included in the job description, like ad layout, color design, and experience with Adobe or Microsoft software
Those of you out there with several years of experience can end up with a multi-page behemoth of a resume if you include every job you ever held. Your resume should be at most two pages long, so choose which jobs you include carefully.
You don’t need to detail your experience as a lifeguard if you are applying for a marketing manager position. Unless you ran a social media page or developed a new lifeguard ad campaign that increased the number of experienced lifeguards or attracted more beachgoers.
A word about applicant tracking systems
Another reason format is so important today is that most companies use applicant tracking systems (ATS) to sort through the hundreds of resumes they receive. This software searches each resume for specific keywords and phrases that indicate the skills and experience necessary for the job.
You can improve your positioning by matching industry-related keywords that are in the job description. These are typed in by the recruiting team and are something they tell ATS software to search for.
When adding your skills, be sure each skill is formatted properly and separately. Runon skills will not register:
Remember, resume layouts can vary by country – for example, a Canadian resume format could look different.