By skyforbes 
5 ChatGPT prompts to turn client calls into thought leadership content
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You’re sitting on a goldmine of customer insights, but you’re not using them enough. Those genuine stories of challenges you helped clients overcome, straight from the people you serve, hold gems that would make your content creation easy. Instead of letting them go to waste, transform insights into articles and thought leadership content that speak directly to the needs of your dream customer. The output will be relatable and powerful. It could win you brand new clients.
Turn client calls into engaging thought leadership content with ChatGPT. Open ChatGPT, copy and paste the prompts, and keep the same chat window open so the context carries through.
Use ChatGPT to turn client feedback into thought leadership content
Make pains disappear
The best companies listen when their clients complain. Their trials and tribulations hint at the problems they’d pay for you to fix. Get insights by running client feedback through ChatGPT. Anonymise call transcripts and remove identifying information from feedback surveys. Use ChatGPT to pull out the pain points and write about solving them, so more clients seek you out.
“Here’s a transcript where I talk to my client about their problems, challenges and experience with my work. Analyze it and identify the top 5 pain points mentioned. For each pain point, suggest a new article title and give a brief outline on how I could address this issue in a way that adds value. [Include transcript of clients talking through challenges]”
Handle every objection
When one client has a question about your product, or what you can do for them, they’re probably not alone. A single query can spark a full article, not to mention tweets, LinkedIn posts, and webinar topics. Use this prompt to turn repeated questions into full posts. Go to town on the answer for the benefit of all. You might think the answer is obvious, but they think it’s genius.
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“Clients often ask about [topic]. Using this as the main theme, as well as a conversation transcript, create a blog post outline that fully answers this question. Make sure the outline flows from explaining the question’s importance to actionable steps they can take. [Include transcript of client asking questions and you answering them]”
Show you create success
A success story resonates harder than any ad, showing real proof of what you can achieve together. Client success stories let your impact speak for itself, told in your client’s own words. Use ChatGPT to turn their feedback into a compelling narrative, covering where they started, how you helped, and what they achieved. This approach inspires future clients, ensuring they see what’s possible. Get famous on their success.
“Here is feedback from a client who achieved great results using my service: [paste feedback]. Help me craft this into a thought leadership blog post, turning it into a success story that includes their starting point, what we worked on, and the results they achieved. The purpose is to show other potential clients what they can achieve by working with me. Focus mainly on the client and their story, avoiding being self-gratifying or overly self-promotional. [Include feedback from client]”
Share the step-by-step
When a client faces a challenge, others are likely dealing with the same issues. Use ChatGPT to turn these experiences into practical how-to guides, with fully-explained steps that anyone can follow. This approach provides a roadmap for future clients facing similar hurdles, and appeals to the logical side of their brain. Run the results by your clients and see if the guidance is what they were after.
“One of my clients struggled with [describe challenge], and I helped them through it. Create a how-to article outline that offers a step-by-step approach to overcoming this challenge, as well as practical advice they can use right away. [Include transcript of you helping them]”
Create case studies to educate prospects
People want the results that others like them have got. Don’t just write articles about how amazing you are. That’s not going to work. Instead, potential customers want to see case studies that show how their peers achieved excellent results. Turn glowing client reviews into thought leadership content. Social proof builds trust and credibility, so show off in a way that educates. Set clear expectations and inspire fast action.
“I have several positive client reviews. Help me turn these into case studies that show prospective clients what they can expect, as well as the process behind how these customers achieved results. Make the case studies detailed and actionable, demonstrating me as a thought leader who can facilitate this change. Identify where I need to ask the client follow up questions. [Include transcript of the client discussing the process they followed to get results]”
ChatGPT prompts: repurpose feedback into engaging blog posts
Transform client comments, questions, and reviews into stories and advice ready to share. Draw out the value to attract more in. Extract key pain points, turn common questions into extended answers, show off your client success stories, create step-by-step guides from challenges and pull out reviews to build into case studies. Get intentional and take action today. Client feedback is a resource you can’t afford to waste.