By skyforbes 
You have probably heard the word (or acronym for that matter) SEO everywhere. Well, it’s because it’s a crucial part of your blog post checklist.
SEO stands for search engine optimization. Google, Bing, Pinterest, etc, are search engines. They scan, find, and suggest content related to the search in question by finding keywords.
So, your job is to identify those keywords while keeping in mind the competition. You ideally want a highly searched keyword with low competition, i.e., low keyword difficulty. This way, your content will rank more easily.
My keyword research strategy?
- I start with Google’s incognito mode.
- Open an incognito window, type in Google USA, and open the first link. Now, Google won’t base its results on your search history.
- Type in keywords related to your blog post and check which suggestions automatically appear in the drop-down of suggestions. That’s what people are looking for.
- Bonus tip: Place an underscore in front of your keyword in the search box to get more suggestions.
- Pinterest
- I use Pinterest in the same way as Google. Just check the suggestions Pinterest wants to add to your keyword.
- Semrush
- Semrush is a tool that helps identify keywords. Put the keywords you identified into the Semrush search bar. It analyzes the search volume and the competition to give you a keyword difficulty. A low competition and a high search volume is what you are looking for.
- It also suggests other keyword phrases you can consider.
- I use the free version. Semrush grants a certain number of free searches every day.
My keywords for this post are ‘blog post checklist’. It has a 17% keyword difficulty – essentially that means I’ll easily rank on Google without needing too many backlinks.