By skyforbes 
How long should a blog post be?
Quality always wins, but here’s a guide:
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Short-form (600–800 words): Great for listicles, quick tips or timely topics
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Long-form (1000–2500 words): Better for evergreen, SEO-driven content like this one
Aim for at least 1000 words for most blog posts – Google loves depth. And if you’re writing less, make it punchy and packed with value.
Don’t forget your CTA
Always include a Call To Action at the end of your blog, even if it’s subtle. You can:
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Invite them to read another post
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Suggest joining your newsletter
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Share a freebie or lead magnet
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Encourage booking a service
Pro tip: Match your CTA to the goal of your post. If it’s an awareness-level blog, a soft opt-in works best. If it’s deeper in the funnel, go ahead and mention your service.
Bonus: blog once, repurpose everywhere
Your blog can become a content goldmine. I’m a huge believer in working smarter, not harder and one of the ways I do this regularly, is to repurpose my content. From one blog post, you can create:
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A newsletter (use the blog as your base!)
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2–3 Instagram grid posts
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Instagram Stories or a Reel
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A LinkedIn article or caption
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Pinterest graphics
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Email nurture sequences or lead magnets
Final thoughts: blogging as an act of service
At its core, blogging isn’t about selling. It’s about serving – with insight, generosity and strategy. You’re not just writing to fill a page. You’re building a brand that is trusted, remembered and magnetic.
So whether you’re blogging in between client calls or during the 30 minutes your toddler naps (bliss), remember this: your voice matters, your knowledge has value and your blog can be a beautiful, powerful extension of the work you do.