By skyforbes 
One of the most straightforward methods to monetize a WordPress blog is by using display advertisements on your pages.
Whether it’s static displays, pop-ups, or native ads, there are plenty of options for you to choose from.
And if you’re feeling particularly ambitious, you can even install a WordPress theme that specifically has ad space built into it.
When it comes to payment models, you have two main WordPress ad revenue options:
- Pay-per-Click (PPC)
- Pay-per-Impression (PPI).
In a PPC model, you’ll earn money every time someone clicks on a display ad on your site.
On the other hand, with a PPI model, you’ll get paid every time someone sees an ad.
While both models can be effective, PPC models tend to be more profitable as long as users are consistently clicking on the ads.
To place display ads, you’ll need to partner with an advertising network.
These companies pair advertisers with websites to host their ads.
Your network will pay you for your clicks or impressions and will also determine which ads will appear on your site.
So, it’s crucial to choose a reputable network if you opt to show ads.
The most popular ad network for WordPress is, without a doubt, Google AdSense.
It’s free, user-friendly, and offers the widest range of targeted ads on any network.
Plus, it operates on a PPC model.
Now here’s a big but.
Although it is easy to set up, your earning power will be limited because each time an ad is clicked, your earnings will vary.
Of all the monetization models listed here, Google Adsense has the lowest payout.
So don’t limit yourself to just PPC.
Instead, diversify by learning how to monetize a WordPress blog and check out Google Adsense alternatives like Ezoic, Adsterra, Mediavine, etc.
Luckily, there are plenty of alternatives out there that may offer better payouts or looser content requirements.
However, do yourself a big favor.
Research and explore your options before deciding on monetizing WordPress.