The Ultimate Homepage CRO Checklist to Boost Conversions (FREE DOWNLOAD)

No matter what industry you are in, your homepage is prime real estate.

It’s the portal where first impressions are made. It’s the place where users land (most of them), and decide whether they’ll stay to explore and convert further.

It’s the topping of the cake.

If you’re wondering how to increase conversion rate on homepage, you need a simple, structured, and actionable approach.

At Wavesy, we’ve transformed more than 20 clients’ websites, and every single time, we start with the homepage. Things like:

• Visual hierarchy
• Overall UX/UI
• CTAs
• On-page SEO (heading hierarchy, optimized images)
• Page speed
• Match to user (and search) intent

Can make or break your homepage.

So look, given our experience in the field, we decided to build a homepage CRO checklist template comes in handy. The full checklist is available for download upon request (DM me or talk to us at wavesy.io/contact)

And now, I am going to give you the full hints to everything that’s inside.

Below, I’ve streamlined the essentials into grouped checkpoints so you can quickly assess, refine, and improve your homepage.

People looking for homepage CRO checklist free, a homepage CRO checklist template excel, or even a homepage CRO checklist template free download….

Will soon realize that this is the only formula they need to optimize their homepage for conversions (regardless of their vertical).

1. Messaging & Value Clarity

• Clear Headline: State what you do and who you help in plain language.
• Unique Value Proposition: Make sure visitors know why you’re different within 5 seconds.
• Scannable Copy: Short paragraphs, bold highlights, and bullet points win attention.

👉 If visitors can’t understand your offer instantly, they won’t convert.

2. Visual Hierarchy & Design

• Above the Fold Focus: Keep the most important CTA (like “Get Started” or “Book a Demo”) visible without scrolling.
• Whitespace & Clean Layouts: Avoid clutter — give your CTA and headlines breathing room.
• Mobile Optimization: Half of your traffic is mobile. Don’t lose conversions to bad formatting.

3. Social Proof & Trust Signals

• Testimonials & Reviews: Feature client quotes, case studies, or star ratings.
• Logos of Clients/Partners: Instantly builds credibility.
• Security & Compliance Badges: Reduce hesitation, especially if payments or data are involved.

4. Conversion Elements & CTAs

• Primary Call-to-Action: Keep it strong, action-driven, and consistent to prevent losing sales.
• Secondary CTAs: For visitors not ready to buy, offer a newsletter signup or free resource.
• Form Optimization: Keep fields to a minimum — only ask what’s necessary.

5. Performance & Experience

• Page Speed: Even a one-second delay can kill conversions.
• SEO Basics: Optimize meta titles, descriptions, and images for visibility — SEO is equally important.
• A/B Testing: Regularly test variations of CTAs, headlines, or images to steadily increase conversions on homepage.

Why This Checklist Matters

By focusing on these five pillars — messaging, design, trust, CTAs, and performance — you’ll know exactly how to increase conversion rate on homepage.

The good news?

You don’t need to reinvent the wheel. A homepage CRO checklist free or homepage CRO checklist template excel makes the process repeatable across multiple projects.

Ready to see more?

Want the full website CRO checklist (not just homepage)?

Comment “CHECKLIST” on this post, DM me here, or reach out to us at wavesy.io.