By skyforbes 
We’re being invited to stop auditioning for algorithms and start showing up where people already are.
The other night I found myself scrolling Etsy.
Not for anything specific, just procrastinating bedtime.
You know that particular flavor of 11:30 pm shopping where you don’t actually need another mug but suddenly every handmade ceramic vessel feels like it’s the one.
I stopped myself.
But my brain whispered, what if I hadn’t even opened Etsy? What if something else had just handed me that mug suggestion before I even knew I wanted it?
Turns out, that future isn’t some distant sci-fi.
It’s happening now.
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Yesterday, Etsy announced it’s partnering with ChatGPT, which means when someone types into ChatGPT, “Find me a wooden chopping board,” or “Show me a fall sweater,” your product could appear right there in the chat window.