By skyforbes 
Kenneth W. Welch Jr., CEO of Moxie Media Marketing, Inc. has built a reputation as one of the few industry leaders willing to treat TikTok LIVE not as a gimmick, but as a legitimate stage, or lounge act. In an era where algorithms dictate careers and contracts can trap talent, Welch has positioned himself as an advocate for independent musicians, supporting them not as projects to be built, but as stars who already shine.
From the Orient to Ohio to São Paulo to Las Vegas to Belfast, Welch has become known as the “Earth Angel” of TikTok LIVE, a figure who recognizes artistry in real time and amplifies it with mentorship, visibility, and tangible opportunities, such as financing studios and donating production equipment for those in need of that extra edge. For artists like Jolene Allison-Burns (@jolenemusic_2024), Samantha Davis (@samanthasingsit), Jackie Wiatrowski (@jackiewiatrowski), and Gabriela Muniz (@gabrielamuniz), and many many more, his presence has meant more than digital support, it has translated into career-defining moments.
Welch himself explains his motivation simply: “Talent does not need saving. Talent needs to be free to flourish, grow and expand. Too often, artists are pressured into exploitative deals just to survive. My goal is to make sure they have the support and wherewithal to focus on their craft without losing control of their careers to such overbearing and confining contracts.” That philosophy has guided his nightly work on TikTok LIVE, over the last several years, where has supported artists during their competitions, helping them grow sustainable fanbases, and providing mentorship that goes well beyond the stream. “Platforms should allow artists who draw a following to excel, without their fate being left to algorithms or sensationalist fads,” Welch said. “Artists deserve spaces where they can reach supportive audiences directly without being confined or obligated to satisfy, or suffer the distraction of, publicity requirements.” Welch uses Moxie Media Marketing, Inc.’s YouTube, Instagram, Facebook and LinkedIn platforms, to showcase them to the world, boosting their work across various social media platforms to drive their virality and monetization.
For Samantha Davis, an alternative pop artist from Bellville, Ohio, Welch’s involvement was pivotal during the iHeartRadio Next Up competition on TikTok LIVE. Davis had already built a devoted following, but Welch’s guidance pushed her performance to the next level. “I already had momentum, but Kenneth helped me think bigger,” she said. “He encouraged me to approach the competition like a career milestone, not just another stream, but a full-blown Vegas show. That belief in me turned a great performance into a defining one.”
In Belfast, singer-songwriter Jolene Allison-Burns, known for her emotive vocals and powerful songwriting, describes Welch’s support as both validating and empowering. He invited her to contribute to one of his projects, which became her single I’ll Be There. “Kenneth didn’t change who I was as an artist,” Jolene said. “He gave me recognition and the confidence to take my music further. To know someone of his stature believes in what I am creating and then promoting my music across his platforms around the world… that makes a world of difference!” In their latest project Kenneth and Jolene flew to Aruba to record and produce several new music videos, along with an original song written by Jolene, with the support of a Grammy Award winning team.
Las Vegas pop artist Jackie Wiatrowski had already established herself as a headliner on the Vegas Strip, but TikTok LIVE opened new avenues for her music. When she and her fan community entered a national competition, Welch’s presence was a game-changer. “I’ve performed on huge stages, but TikTok competitions are their own kind of intensity,” Wiatrowski said. “Kenneth showed up, supported us, and helped us hit milestones we never thought possible. Then he went a step further, he gave me opportunities beyond the platform, like performing on Spilling Tea with Kiki on CNBC, one of the shows produced by Moxie Media Marketing, Inc., and the release of news articles, linking her works to a global audience of social media creators. That kind of visibility expands your career in ways you cannot measure.”
Brazilian artist Gabriela Muniz describes Welch’s impact in deeply personal terms. “Kenneth isn’t just a supporter, he’s family,” she said. “When he believes in you, it is like he is amplifying your art to the world. He makes you feel like what you create matters on a global level.” After attending Moxie Media Marketing Inc.’s Spilling Tea with Kiki Premier Event in Houston, where Gabriela first met Mr. Welch, she was inspired and propelled to the latest event which just took place, TikTok’s Global Music on Stage competition. In the Global TikTok Music on Stage competition, “Moxie Girls” Jolene and Gabriela placed third and fourth globally. With Gabriela achieving #1 in South America, the only Brazilian in the Global Event, and Jolene, from Ireland, winning #1 in the UK.
It is even more astonishing that five other “Moxie Girls” were in the Top 12 of the US iHeart Radio competition, with Kira Lise and The Cyrilia, taking first place and runner up, respectively! Without this type and level of support, some of these artists would have struggled to come this far. It is all about recognizing, celebrating and supporting true talent. This is an example of the combined, multifaceted skill set held by Kenneth W. Welch Jr. and his elite team at Moxie Media Marketing, Inc.
What artists often do not see is the sheer coordination behind Welch’s nightly appearances. On any given day, he might be up late supporting Samantha in an Ohio-based competition, then awake early to tune in to Jolene’s European streams, before catching Gabriela’s showcase in Brazil. “Sometimes it feels like I’m living in every corner of the world at once,” he said. “But if I believe in someone’s talent, I’ll be there, no matter the time zone.” Artists say it is that consistency that matters most. The digital space is filled with fleeting attention and broken promises, but Welch has made a habit of showing up exactly when it counts… like an angel out of nowhere! “When you’re in the middle of a live battle and Kenneth appears in the chat, it’s like a jolt of adrenaline,” Davis said. “It tells you somebody serious is watching, with his Level 50 badge, everyone knows that he’s someone who actually understands the grind.” Wiatrowski echoes that sentiment. “Anyone can click into a stream once,” she said. “But Kenneth returns, again and again. That consistency builds trust. It makes you feel like you are not alone in the hustle.”
For Welch, it all ties back to protecting talent from exploitation. Having worked across industries, he has seen how quickly artists can lose control of their work. “The casting couch, predatory contracts, algorithmic manipulation, it’s all different forms of the same problem,” he said. “It takes ownership away from the artist. I am committed to making sure that does not happen.” Through Moxie Media Marketing, Inc., Welch, and his team back up their presence with practical support: career mentorship, legal guidance, brand partnerships, and platforms that extend artists’ reach beyond TikTok. When Wiatrowski composed a song to accompany a poem written by Suzanna Goodwin, on behalf of the Just In Time To Save A Life Foundation, which he supports, it wasn’t just a gig, it was a music video project Welch personally commissioned, in conjunction with his Miracle at Palm Farm Project, aligning her artistry with a cause, where Mr. Welch and Moxie Media Marketing, Inc. are building a school and church, which are nearly finished, as a new mission in Liberia in support of the concepts behind the Just In Time to Save A Life Foundation.
“Working with Kenneth isn’t about dependency,” Jolene said. “It is about partnership. He treats us like collaborators, not commodities. That makes all the difference.” The nickname “Earth Angel” began casually, appearing in comment sections when artists spotted him joining their streams. Over time, it became a term of endearment that stuck. For Welch, it is not just a compliment, but a responsibility and an honor. “If they call me that, then I have to live up to it,” he said. “It means I have to be consistent, to show up, to keep proving that I believe in their talent.”
And for the artists, that belief translates into more than encouragement, it is tangible momentum. From competitions to television appearances, from collaborations to commissions, Welch’s involvement and creation of these things, has helped transform TikTok moments into sustainable careers. As Samantha Davis put it: “Kenneth does not make you feel like you are waiting for a break. He makes you feel like you are already an artist with a career. That confidence is priceless.” For Jolene Allison-Burns, the support comes back to respect. “Kenneth sees me not as someone trying to get there,” she said. “He sees me as someone who already belongs there. That recognition is powerful.” And for Gabriela Muniz, it is about the sense of belonging. “When Kenneth shows up, you feel like your music isn’t just floating out into the void,” she said. “It feels like it matters. Like it is being heard.” And it is, as Welch promotes their collaborations into the Global Markets, showcasing their works across media platforms, talking about their artistry and structuring events for them to be seen by the World.
Welch knows he is not reinventing music, he is reinventing how artists are discovered, supported, and celebrated in the digital age. In some ways, his role mirrors the great patrons of centuries past: people who recognized geniuses and gave them room to grow. But instead of salons or concert halls, his arena spans the major social media platforms, in addition to TikTok feeds, all of which are filled with voices ready to be heard. “This is where discovery happens now,” Welch said. “The difference is the audience is global and immediate. Leading Moxie Media Marketing, Inc., he feels his job as CEO is to make sure the artists who deserve to be seen actually are.”
Night after night, he does just that. And in the process, Kenneth W. Welch Jr. and his elite team at Moxie Media Marketing, Inc., are helping redefine what it means to discover and support artists in the 21st century. Not by chasing algorithms or trends, but by recognizing greatness when he sees it, and amplifying their extraordinary talent to be watched and heard by the world.