When Passion Looks Like Madness. Or, how my audience is happily enabling…

Or, how my audience is happily enabling my delicious eccentricities.

Apparently, Facebook thinks I’m “emerging talent.” I call it evolution by iPhone.

Earlier this week, I wrote about hobbies as therapy.
This is the other side of that coin — the one where therapy goes viral.

It all started on May 21, 2025. I got the crazy idea that I had something worth sharing.
Crazy, because despite being someone who is bold and somewhat exuberant, I’m actually quite private. I never shared my personal life. I kept work at work, maintained a professional demeanor, and kept my social interactions light and casual. What went on behind the front door of my apartment was for me alone.

I’m still not sure what sparked the idea, but on that fateful day, I started posting meal reels, snippets of my life, and outfits. I started writing on Substack and Medium too. I had no idea where it would lead — or that it even could lead anywhere.

And immediately, my little amateur posts — created with nothing but an iPhone, a tripod, and a remote control on my watch — started gaining traction. People were liking, commenting, sharing.
Then Facebook began notifying me that my reels had been added to artists’ audio pages. I now have about a dozen reels living a second life somewhere on the internet, and I’m oddly proud of that.

Because I turned my accounts into professional ones, I started seeing the numbers — impressions, reach, saves, shares — and they showed constant progress. Steady, organic, real.

Badges, boosts, curator vibes — I never made it to Girl Scout, but the internet seems determined to pin medals on me anyway.

Recently, Facebook notified me twice that thanks to the quality of my posts, it was increasing my reach and even gave me an Emerging Talent badge. I was never a Girl Scout, so these Facebook badges might be the only ones I collect.

Pinterest declared that I’m “giving curator vibes.”
TikTok congratulated me after one of my meal reels — the ahi tuna tartare, raw fish with a raw egg yolk on top — reached 2.5 million people. Who knew that would go viral?
And a silly rant about stink bugs somehow got over a thousand views.

So apparently, being me is popular. Hein? Well, hot darn.
Who would have thought that a slightly eccentric Belgian foodie with a closet that runneth over would actually have a fan club?

Yet here I am.
And it’s only the beginning, because there’s a lot more where what you’ve seen so far came from.

If social connection is medicine, then according to the Harvard Study of Adult Development, I’m going to live forever. My audience has decided to enable me — and I love you for it. The algorithms are serving my reels the way I serve dinner on my Balcony Bistro: with passion, plating, and a touch of European drama.

I’m not making a dime from my digital adventures… yet.
But as Mastercard would say — your love, comments, and saves are priceless. 💳✨

That doesn’t mean I’d turn down sponsorships. Let’s be realistic — I’m already filling my closet courtesy of Jeff Bezos and the Amazon Vine program. No paycheck there either, just the joy of free products in exchange for a few honest words and a camera roll full of reviews.

So yes, maybe I’m a little eccentric. But I’m the kind of eccentric who’s perfectly content with a box of truffle chips, a glass of Albariño, and an audience that keeps coming back for seconds.

The algorithms serve my reels the way I serve dinner — with flavor, flair, and a wink.

When your niche hits the right dose of niche — not too trendy, not too fringe — just enough.
Like a perfectly ripe avocado. 🥑✨
I’m the Goldilocks of digital content.

Hobbies may heal, but laughter — and a little online validation — keeps the heartbeat steady.

To everyone enabling my delicious eccentricities — merci. Subscribe, share, and let’s keep proving that passion looks a lot like joy (and sometimes, madness).

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