What We Learned from 1 Year of Blogging & Our First 100k Visitors — Boss Project

Blogiversary Cake from Adorn Cakes by Aleta in Kansas City.

It all started Friday, February 27th 2015. I sat down after a long day at work and decided today was the day I was going to start taking my side hustle seriously. I hunkered down in my office. Sat behind my computer and declared I was going to build an entire website in a weekend. New to Squarespace and blogging I didn’t exactly know where to start, but start I did. By Sunday afternoon it seemed pretty obvious this thing was going to launch whether I was ready or not.

Monday, the 2nd of February, my first blog post went live and I knew I couldn’t just let it sit there. I had to share it with the world. So I posted about it on my personal Facebook page, revived my basically dead business page and even mentioned something on Instagram. 103 people showed up to read the blog that day. About 102 more than I was averaging on my old (essentially dead) website.

Content is King

It seemed pretty obvious all of one day in. This was the answer. Content was king. Blogging was the only way to get traffic and I had to continue.

So that first week I blogged 5 days. And then the second week I blogged 5 days. And this continued every week straight into the summer. I KNEW in my gut I had to take this seriously or it wasn’t going to work.

Now do we think you need to blog 5 days a week for 6 months straight to be successful online. Absolutely not! But let us just tell you what we learned from 1 year of dedication and a heck of a lot of traffic.

Consistency

We could harp on this all day long. And you probably are rolling your eyes as we speak. But if we say it once, we’ll say it a hundred more times. If the only thing you accomplish is being consistent than you will be successful. Think of your favorite blogs or even news sources. Do they post once in a blue moon or can you count on them for new and exciting content on a fairly regular basis. Now over 180+ blog posts later we generally blog 4 days a week.

Choose Your Title Wisely

A powerful headline can make the difference between total curiosity and “no thanks”. Try using fun adjectives. Post a question. Explain what’s inside. Or add a sense of mystery. 

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