The TikTok Effect: How Short Videos Rewire Your Brain

Fast content feels good, but rewires deep

Digitalized brain: A brain divided between biological and digital, with cables connecting it to a phone.
Alex Pios / Adobe Stock

If any of you are regular watchers of TikTok, Instagram Reels, or YouTube Shorts, I’m going to have to write very, very quickly in this article just to hold your attention.

Researchers and psychologists around the globe are sounding the alarm about what they’re calling “TikTok Brain” — and how watching ever-shorter bits of content is rewiring our brains and may be causing long-term damage to our attention spans.

What the research is saying about our TikTok viewing habits

TikTok is a massively influential social media platform. If you’ve never used or seen it personally, it can best be defined as a platform that “allows users to create, edit, discover, and share videos.”

It is also hugely popular worldwide. The latest estimate for how many people worldwide use it is 1.6 billion, which is all the more impressive when you consider that, as of early 2018, its total number of users was 85 million.

Because many individuals use TikTok both as a personal platform to share news with friends and as a way to monetize their own video content, you can find many helpful articles online about what sorts of videos are the most…

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