How YouTube Just Spent $100 Billion to Kill TikTok (And Why Creators Are About to Get Rich)

When YouTube executives gathered at New York’s Pier 57 in September 2025, they weren’t just announcing another feature update. They were unveiling what CEO Susan Wojcicki called “the most comprehensive transformation in YouTube’s history” — a complete reimagining of how creators make, share, and monetize content in an AI-driven world.

The numbers tell the story: over 30% of YouTube’s daily logged-in users now watch live content, the platform has paid creators more than $100 billion in four years, and competition from TikTok and Twitch has never been fiercer. YouTube’s response? A systematic overhaul that touches every aspect of the creator experience.

The Livestreaming Revolution That Changes Everything

The Problem YouTube Solved

Anyone who’s tried building an audience on multiple platforms knows the frustration: create horizontal content for desktop viewers, then remake everything vertically for mobile users. YouTube just eliminated that headache entirely.

Their new dual-format broadcasting lets creators stream simultaneously in both horizontal and vertical orientations with a single unified chat room. Think of it as broadcasting to two different…

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