By skyforbes 
Hailey Bieber’s viral beauty brand Rhode is making its highly anticipated Sephora debut this week. Mark your calendars for September 4, 2025 (tomorrow!), when the line officially arrives in stores and online across the U.S. and Canada. Founded in 2022, Rhode quickly captured attention with its signature “glazed donut” aesthetic — radiant, dewy, hydrated skin. With science-backed, minimalist formulas that sold out in minutes, the brand built instant cult status. Now, thanks to Rhode’s $1 billion acquisition by e.l.f. Beauty earlier this year, Rhode is expanding its reach where beauty lovers congregate — Sephora — making it easier than ever to get your glow on.
Why is Rhode such a phenomenon? Its magic lies in delivering glossy, healthy-looking skin with just a few products, making it a staple in minimalist routines. Rhode also has a massive, vibrant fan base on Instagram and TikTok, where products like the Pocket Blush, Peptide Lip Tint, and Glazing Milk sell out almost instantly. Clean design, thoughtful formulas, and that irresistible glazed glow make Rhode one of the most exciting launches to hit Sephora shelves in 2025 — it truly is a captivating brand, and now you can be part of this exciting community!
Below, I’ve rounded up the products at the top of my wishlist — ones you’ll definitely want to grab before they sell out.
What about you? Which Rhode products are you planning to snag during this launch? Share your picks in the comments!
Thank you so much for reading!
XOXO
I took images for this blog post from here.