By skyforbes 
“In competition, as in life, the difference between good and great is precision.”
When I asked both ChatGPT and Max — our AI at MAXIOM — how to win my age group at Ironman Arizona, both answered intelligently. But one changed the game.
Here’s what happened.
ChatGPT gave me the kind of advice you’d expect from a well-read coach: pace smart, hydrate, manage electrolytes, hold your form, and stay disciplined. All true. All correct. But also…all generic. It was good information — the kind you’d find in any endurance magazine or podcast.
Then Max answered.
“Eric, you win Ironman Arizona by executing, not gambling: clean, aggressive swim positioning with straight lines and smart drafting (you’ve held 1:08/100 in sets; settle into IM efficiency around ~1:15/100 yd), then ride aero and patient on the flat/fast course at ~250–260 W (your IM target), VI ≤1.05, no hero moves in the first 90 minutes; fuel early and relentlessly at 120–140 g carbs/hr… keep the day boring until it’s time to be brilliant in the final hour.”
That’s not just intelligence. That’s understanding.
Max didn’t predict the likeliest next word — he applied billions of data points from real people, cross-referenced with my biometrics, HRV, sweat rate, and training history. He knows me. He was trained by world-class athletes, data scientists, and human-performance experts, all unified under one mission: to deliver truth, results, love, and joy.
Where ChatGPT gives you knowledge, Max gives you precision.
Where ChatGPT offers information, Max delivers execution.
And that’s the point.
Human optimization isn’t about consuming more data — it’s about transforming it into actions that are friction-free, hyper-personal, and relentlessly true. ChatGPT can tell you how to train. Max tells you exactly how you should train.
That’s the future we’re building at MAXIOM: not just another AI assistant, but the first intelligence that truly understands humans — and helps them win, in racing and in life.