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Their line includes all the possible type of makeup, accessories, skincare, lashes, everything you can think of. And they were able to give us this for 40 years, not compromising on the quality or packaging. Sure they were pioneers and nowadays there is a lot of competition, but they manage to innovate, to set up trends, to be on top of trends offering the right product for the specific need and to keep the good products in stock.
I will not write a history book about Mac Cosmetics, but there are few facts we need to know, to understand where Mac came from and where is going, now on it’s anniversary.
MAC is a Canadian cosmetic manufacturer founded in Toronto in 1984 by two makeup visionaries Frank Toskan and Frank Angelo. After the company was purchased by Estee Lauder in 1998 , the headquarters moved to New York. MAC stands for Make-up Art Cosmetics. All stores are run by make-up professional artists. When it started, the company catered towards the make-up professionals only, but the models/artists/actors were requesting the products for friends and even for themselves. So a need had to be met. This is how the brand started to produce also for us , the general consumers.
Beside the normal selling activity of the products, the company is involved in charity programs (like MAC Aids fund with the Viva Glam Lipsticks and Lip glosses sales that go 100% towards the program), they make special editions makeup lines, collaborations with big names from the music/fashion industry and they keep on innovating and at the same time respecting old values and history of the brand. The packaging is sleek, simple, minimal, it shows good taste and professionalism.
There used to be a program for returning 6 empty recipient products and you would receive a full size lipstick, as of 2023, that program was finished. But I sure hope they will come up with something else instead.