ChatGPT Just Became an App Store – And That Changes Everything

Subtitle: The new “Apps in ChatGPT” update quietly transforms AI from a tool into an ecosystem.

Something big just happened – not loud, but tectonic.

OpenAI just launched Apps inside ChatGPT – a framework that lets entire services live inside the chat.

It sounds small, like “plugins 2.0.”

It isn’t.

This is the birth of the AI runtime web – where conversations become operating systems.

1. From Tool to Platform

Until now, ChatGPT was a single endpoint: a smart box you talk to.

Now, it’s a platform container. Developers can build apps that run natively inside the chat interface – Spotify, Canva, Expedia, Coursera, and others are already in.

The difference?

• Before: You left ChatGPT to use a service.

• Now: Services come to you – context-aware, conversational, and composable.

It’s the same jump the iPhone made in 2008.

Search and clicks became taps and flows.

Now, prompts become apps.

2. The Hidden Layer: A New Runtime