By skyforbes 
For me, the balance of business objectives and user needs in design is finding the perfect point between usability and profitability.
I balance business goals with user needs by first understanding the company’s objectives and user pain points.
I always take conflicting feedback as an idea for improving the design. But I make sure it aligns with the product’s success. Otherwise, I provide logical reasoning to support my approach.
Prototyping is crucial in UX design as it allows designers to visualize and test ideas before full development, ensuring the final product meets user needs and expectations.
Measuring the success of a UX design involves both qualitative and quantitative assessments that align with business goals and user satisfaction.
I prefer Figma for UX design because it meets modern design needs with cloud-based collaboration, cross-platform compatibility, and real-time updates.
Guiding Design Decisions: User personas help align the design with real user needs, motivations, and pain points, ensuring the product is user-centered.
A UX design informed by psychology allows for creating products that are not only usable but also enjoyable, relevant, and motivating for different types of users.