Is TikTok Replacing Google?. How Gen Z Finds Everything Differently

The way young folks uncover information has quietly shifted. While many still type their curiosities into Google, there’s a new place catching their eyes. Let’s unravel how Gen Z now digs for answers using TikTok — and why it matters.

The Search Scene Has Shifted

There was a time when the first instinct was to “Google it.” Not anymore. Many Gen Z users reach for TikTok first — here’s what they’re chasing:

• Realness over results They want advice from real people, not stiff websites.
• Visual wins It’s easier to watch someone explain than read a wall of words.
• Quick picks Short videos pack in answers fast.

Why TikTok Feels Better Than Google

TikTok doesn’t feel like a search engine but for Gen Z, that’s the point.

• People show, not just tell
  Imagine needing a simple recipe. On Google, you might scroll through a mile-long blog. On TikTok, you see the dish being made in seconds.
• No fluff
  Google results often start with ads, SEO noise, or long intros. TikTok cuts to the core.
• Trending insights
  What’s hot? TikTok tells you. It reacts fast to what…