By skyforbes 
For twenty years, online sellers have played the same game: fight for Google rankings, wrestle with Amazon’s algorithm, throw money at Facebook ads, and pray the Instagram algorithm shows your products to the right people.
Every platform promised to be “the next big thing” for customer discovery. Most delivered… for a while. Then competition flooded in, costs skyrocketed, and winning visibility became a full-time job.
Now there’s a completely new channel emerging — one that could rival Amazon and Google combined. And it’s happening inside ChatGPT.
It’s called Instant Buy (also known as Instant Checkout). If your online store isn’t ready for it, you’re about to become invisible to millions of shoppers who are ready to buy right now.
How Shoppers Are Already Using ChatGPT to Buy
Picture this everyday scenario:
A customer opens ChatGPT and types:
* “Find me running shoes under $100 with good arch support”
* “I need eco-friendly candles that ship for free”
* “What’s the best moisturizer for sensitive, dry skin?”
Until recently, ChatGPT would give recommendations and link out to various websites — basically acting like a smart search engine with personality.