How Creators Are Monetizing on Clapper (The TikTok Alternative That Pays)

When TikTok started facing bans and heavy restrictions in some countries, creators began asking: “Where do we go next?”

The answer for many has been Clapper — a rising short-form video app that looks a lot like TikTok, but with one big difference: it’s built for creators to earn without censorship or algorithms constantly holding them back.

And while it hasn’t reached TikTok’s massive scale, Clapper is quietly becoming a serious income source for small and mid-size creators who might struggle elsewhere.

What Is Clapper?

Clapper launched in 2020 as a short-form video platform. On the surface, it feels familiar: vertical videos, trending sounds, endless scroll.

But what sets it apart is its creator-first approach. Unlike TikTok or Instagram, where monetization is vague and often tied to brand deals, Clapper built income streams directly into the app: subscriptions, tipping, and pay-per-view messages.

For many creators, that’s a game-changer.

How Do Creators Make Money on Clapper?

There are four main income streams:

1. Fan Subscriptions