Work Is Losing to TikTok…and It’s Barely Putting Up a Fight

What the world’s fastest, smartest platforms teach us about attention, connection, and why work feels so flat.

Photo by BoliviaInteligente on Unsplash

The world outside work feels addictive. Work? Not so much.

Think about the last time you opened your favourite app:

  • You scrolled TikTok for two minutes and immediately found yourself immersed in humour, insight, or something ‘just right’ – fast and effortless.
  • You quickly found the perfect how-to video on YouTube, right at the moment you needed it, without endless searching.
  • You hit play on Spotify and the music instantly matched your mood – no extra effort required.

These platforms know us. They respond to what we want, when we want it, and how we feel.

They give us little boosts – a laugh, a nod, a quick dopamine hit that says, you’re here and you matter.

Now think about work.

  • A meeting that drags on, where your presence feels invisible.
  • A training course that feels like a box to tick, not something you choose.
  • A message that could have been sent to anyone – because it probably was.

One environment is designed to reward your…

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