Patients don’t trust AI from TikTok, but they still trust their doctors

Patients’ trust in AI is a hot topic today. I wrote about it several months ago:

In discussions about artificial intelligence in healthcare, one question keeps coming up: “Do patients trust it?” The answer is partially addressed in the findings of the Report: Future Health Index 2025 by Philips, which surveyed 16 000 patients:

  • 45% of patients gain trust in AI if it helps improve their health
  • 43% trust AI when it reduces medical errors
  • 43% value AI when it helps them access specialists more quickly
  • 39% trust AI if it allows doctors to spend more time talking to them

Importantly, regardless of their level of knowledge about AI, patients prefer to receive information and reassurance about artificial intelligence from healthcare professionals, rather than from social media or news outlets.

🧑‍⚕️👩‍⚕️This is a clear signal that public trust in the medical profession remains strong.

To fully harness the potential of AI in healthcare, it’s not enough to create a technologically advanced solution. Gaining and maintaining the trust of both patients and healthcare professionals is essential. What can help achieve this?

  1. Design AI with a human-centered approach, focusing on people’s needs, concerns, and expectations
  2. Strengthen collaboration between humans and technology, rather than replacing one with the other
  3. Clearly communicate the effectiveness and fairness of AI systems
  4. Enable innovation, but within clear rules and accountability frameworks

Would you add anything to this list? Feel free to share in the comments.

Image source: Canva

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