How TikTok Just Changed the Way I Market My Medium Articles

I stumbled across a strategy that’s giving writers thousands of readers, and I’m testing it right now.

Photo by Carlos Muza on Unsplash

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Okay, so I was casually scrolling through TikTok the other night – yes, my “five minutes only” turned into an hour, don’t judge – and I landed on something that hit me like a truck.

A writer had posted a simple video.

Just a screenshot of their Medium article.

Some soft emotional musics playing.

A few highlighted lines.

That’s it.

And the video had over 1.2M views

I checked the comments – people were begging for the full article link.

Naturally, I stalked their profile (like any curious writer would), and boom, they had thousands of Medium followers, all organically pulled in from TikTok.

This Might Be the Smartest Free Strategy Out There

I kept digging. More writers are doing the same thing. Same setup:

  • Screenshot of the article
  • Emotionally resonant music

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