SEO Specialist

Job title: SEO Specialist

Company: Signify

Job description: Job title: SEO Specialist
Job type: Contract
Contract Length: 12 months (with potential for extension)
Rate: $40 – $50 per hour
Role Location: Remote, USA
The company:
Our client is a full-service, deeply digital advertising agency based in the North Mid-West, established over 30 years ago. It specializes in creating transformative branding and marketing solutions, including application development and marketing services, with a belief that courage and kindness have a place in business. They focus on driving uncommon success for clients in a collaborative environment.
Role and Responsibilities:

• Assist in developing and executing SEO strategies across multiple international domains (ccTLDs, subfolders, subdomains) for our ecommerce apparel sites.
• Conduct keyword research for apparel categories, seasonal trends, and localized search terms across markets.
• Optimize product detail pages (PDPs), category pages (PLPs), and landing pages for search visibility and conversion.
• Support technical SEO efforts including hreflang implementation, structured data (schema for products, reviews, availability, pricing), crawl optimization, and overall site health and performance.
• Monitor international domain performance and rankings; track competitor activity in apparel markets worldwide.
• Execute local SEO strategies including local keyword targeting and Google Business Profile optimizations.
• Collaborate with merchandising, content, and UX teams to ensure SEO and GEO/AEO best practices are applied to new product launches, lookbooks, and editorial content.
• Create and optimize content that is highly consumable and favored by LLMs and GenAI systems.
• Build and maintain SEO reports by market (organic traffic, keyword rankings, conversions, revenue impact).
• Proactively keep track of SEO, GEO/AEO, and ecommerce trends – especially for fashion, seasonal shopping, and mobile-first experiences.

Job Requirements:

• 3+ years of experience as SEO specialist or a similar role at a large company or agency
• Bachelor’s degree or equivalent years of experience preferred
• Familiarity with SEO tools (Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.).
• Exposure to AI visibility tools and GEO best practices.
• Preferred 1+ years working in GEO/AEO space.
• Experience with Google Analytics 4 (GA4) and ecommerce reporting.
• Understanding of international SEO best practices (hreflang tags, geo-targeting, ccTLDs vs. subfolders, language targeting).
• Basic knowledge of HTML/CSS and experience with ecommerce platforms.
• Ongoing knowledge of CMS platforms like Shopify.
• Strong analytical skills to interpret performance data and recommend optimizations.
• Excellent communication and organizational skills with a detail-oriented mindset.
• Familiarity with site merchandising and product taxonomy.
• Exposure to content localization workflows or working with translation vendors.
• Builds partnerships and works collaboratively across the organization with others to meet shared objectives.

Accessibility Statement:
Read and apply for this role in the way that works for you by using our Recite Me assistive technology tool. Click the circle at the bottom right side of the screen and select your preferences.We make an active choice to be inclusive towards everyone every day.? Please let us know if you require any accessibility adjustments through the application or interview process.Our Commitment to Diversity, Equity, and Inclusion:
Signify’s mission is to empower every person, regardless of their background or?circumstances, with an equitable chance to achieve the careers?they deserve. Building a diverse future, one placement at a?time.

Expected salary:

Location: USA

Job date: Wed, 08 Oct 2025 03:53:08 GMT

Apply for the job now!