OpenAI has introduced a new layer to online shopping with its agent-based checkout feature.
OpenAI is redefining online shopping with an agent-based checkout feature, allowing users to purchase products directly from Etsy and Shopify merchants within AI chats.
Imagine searching for a housewarming gift for a friend or maybe a running t-shirt for yourself. ChatGPT suggests relevant Etsy or Shopify products; you pick the style, click the “Buy” button, and a green tick confirms your order. Voilà! No browsing. No cart. Just instant shopping.
Here’s ChatGPT’s Instant Checkout in action:
OpenAI has confirmed that users in the US can purchase from US Etsy sellers. Coming soon, over one million Shopify merchants, including Glossier, Vuori, Spanx, and SKIMS, will also be available directly in chat.
Let’s check it out. (I know, terrible pun!)
