TikTok Addiction: Greece Funds a Study to Discover Water Is Wet

“Be careful, my son — there’s an apple on the back.”

Because somewhere between Eden and Cupertino, we mistook the forbidden fruit for a feature.
We bit again — not for knowledge this time, but for convenience.
Now God doesn’t need to cast us out of the garden.
We scroll ourselves out — one thumb at a time.

Somewhere in Athens, a team of highly educated researchers just discovered that people who spend hours on TikTok might also be lonely, procrastinate, and have self-esteem issues. The study, funded by the National and Kapodistrian University of Athens and published in the European Journal of Investigation in Health, Psychology and Education, proudly announces: “Problematic TikTok use is associated with loneliness and low self-esteem.”

In other breaking news, water is still wet, sugar is still sweet, and the Aegean is still blue.

The Scroll Heard ’Round the Aegean

According to DataReportal’s 2024 Greece Digital Report, there are 8.9 million internet users here — 86 percent of the population. Social media accounts? 7.4 million, or roughly 72 percent. Mobile subscriptions? 145 percent of the population. Yes, there are literally more phones than people. So when a Greek research lab uses a “TikTok Addiction Scale” to confirm that 11 percent of users may be addicted, it’s a bit like holding a thermometer over Mount Etna and concluding: “It’s warm.”

The fashionable word, of course, is addiction. It sounds dramatic. It draws grants. It makes good PowerPoint slides. Scientists love the colors — the MRI heat maps, the dopamine arrows, the glowing cortexes. As a recent Frontiers in Psychiatry review showed, “mobile phone addiction” now comes with all the neuro-lingo of substance abuse: altered connectivity, reward system dysregulation, impulse control failure. The pictures look terrifying. The problem is that they describe everyone.

The Dealers and the Diagnosed

Tech companies spent the last decade optimizing behavior, not brain health. TikTok didn’t accidentally become addictive — it was built to be. But we don’t study that. Instead, we study the victims. The professors in Athens even produced a fifteen-question “TikTok Addiction Scale” that takes three minutes to fill out. Among its revelations: Gen Z uses TikTok more than Gen X. Stop the presses.

What’s missing from all these polished graphs is a single question about design intent. Who wrote the algorithm? Who profits from prolonged attention? Who funds the devices that make this “addiction” possible in the first place? We diagnose individuals; we never indict systems.

Greece, the land that once gave us philosophy, now publishes papers about digital despair while its real tragedies burn in the background — unemployment, homelessness, shrinking farmland, forests turned to ash. But sure, let’s measure who feels lonely while scrolling. That should fix it.

It’s not that loneliness or procrastination don’t matter; they do, profoundly. But treating them as effects of TikTok instead of symptoms of a world engineered for distraction is the real delusion. Our universities treat screens as neutral tools rather than dopamine weapons crafted by trillion-dollar corporations. When researchers label you an “addict,” they absolve the dealer. It’s elegant, circular, and completely safe for publication.

Rediscovery, Not Recovery

Here’s a radical idea: instead of inventing yet another addiction scale, let’s build a Systemic Attention Drain Index — one that measures how aggressively an app hijacks your brain chemistry per minute of use. Then we could rank platforms by damage instead of pretending users are the problem. TikTok? 98 percent. YouTube Shorts? 87. LinkedIn? Fifteen, but a solid hundred for cringe.

Digital addiction research has become an infinite scroll of its own — new scales, new acronyms, new sample groups, each confirming what common sense already knew. Humans crave novelty, attention, and validation. Tech companies simply industrialized those cravings. The academics, late to the party, now publish about the confetti on the floor.

If Socrates were alive today, he’d be flagged by TikTok’s algorithm for “unusual engagement patterns.” He’d sip his hemlock while scrolling the comments. And somewhere, another university would receive a grant to study why.

Until our institutions remember what learning was for — not trending, not clicks, not grants — the wisest act left to us is the oldest one: put the phone down, walk into the sunlight, and talk to someone face-to-face. That’s not addiction recovery. That’s rediscovery.

Because somewhere between Eden and Cupertino, we mistook the forbidden fruit for a feature.

We bit again — not for knowledge this time, but for convenience.
Now God doesn’t need to cast us out of the garden.
We scroll ourselves out — one thumb at a time.

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