Headlines, intros, CTAs — language that sparks action.
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You’re one line away from more reads, more saves, and more shares. The right hook doesn’t just grab attention — it earns it. Let’s build 50 you can use today.
On average, five times as many people read the headline as read the body copy. — David Ogilvy.
What Makes a Hook Irresistible
Great hooks are simple, a bit unexpected, concrete, credible, emotional, and often hint at a story — the “SUCCESS” checklist from Made to Stick. Use it as a quick gut-check before you publish.
Pair that with a classic flow like AIDA — Attention → Interest → Desire → Action — to move readers from headline to intro to CTA.
Whether you’re writing an article or selling a product or a service, the right hook can make all the difference.
