By skyforbes 
Ahhh, the modern copywriter’s dilemma. I’ve tried every so-called productivity upgrade: color-coded Notion boards, ridiculous doses of caffeine, and now, of course, large language models.
The truth is: They all help, until they don’t.
Something that was supposed to be a quick copy tweak in ChatGPT-5 becomes a whole draft, which soon turns into: “Am I still writing, or just talking to AI about writing?”
The real challenge is building a system that doesn’t let creativity disappear in the process. I decided to test three of my daily companions: ChatGPT 5, Claude, and Eney. My goal was to see how they perform in real copywriting work.
There isn’t a single winner, but I found a combination that feels balanced.
How I used Eney, Claude, and ChatGPT for copywriting
Last month, I worked on a product landing page. The client’s instructions were basically: “Make it sound smarter, but simpler.”
If you’ve ever tried doing that, you understand the identity crisis it causes: “Am I supposed to be a genius copywriter or an existential philosopher?”
I combined three AI tools: ChatGPT, Claude, and Eney, to see if they could help me find a solution.
ChatGPT-5 for brainstorming
I started with ChatGPT because it’s fast at breaking creative blocks.
I asked for headline options around the theme of “effortless productivity” and got twenty in under a minute. Some were clever. Others made me cringe, but the overall effect was enough to spark momentum. I also found a zero-click ChatGPT assistant that recommends productivity tools for different needs.
When I use ChatGPT for copywriting, I limit it to the brainstorming stage. I often think of what Kevin Indig said back in the beginning of this technology: “It might be true that when everybody has access to the same technology, then the output is not valuable anymore.”
I type something like:
“I need a landing page for a productivity app that helps people feel less overwhelmed. Can you give me some ideas? I want conversational topics that don’t sound salesy.”
My trick? I treat ChatGPT like a human collaborator, not a search engine. The suggestions get more intuitive that way.
Refining tone and context with Claude
To me, ChatGPT feels like a loud, enthusiastic brainstormer. Once it helps me get some ideas flowing, I usually move over to Claude. I prefer this tool during this step, since it reminds me of a quiet editor who politely points out when I’m overdoing it.
I paste a few of my favorite headlines or paragraph drafts and ask for some help.
I usually type something like:
“Can you make this sound more human? I need it to be less polished, but still confident.”
Claude doesn’t just rephrase. It seems to understand intention. It picks up on tone, pacing, and even emotion. When I use AI for copywriting, that matters more than perfect grammar.
But to get human-like results, the first draft has to be mine. That’s the only way to get my voice in there.
Balancing everything with Eney
I’ve been using Eney for a few months now. It’s an AI assistant for Mac. It learns from the way I use my computer and adapts. It automates simple tasks for me, so I don’t have to switch between apps. Overall, it makes me faster in the way I work.
But for this experiment, I decided to use Eney as a control center.
ChatGPT and Claude can handle words. Eney handles everything around words. Its mind-mapping feature is excellent for writers who think visually. It helps them develop the structure before the first sentence exists.
- I also use Eney to capture stray ideas that pop up in the middle of the project. I add notes about taglines, phrases, and random metaphors. They’re instantly stored and searchable, so nothing slips.
- Eney summarizes web content for me, too. This feature saves hours. Instead of copying long research pieces into ChatGPT, I just drop a link into Eney. I get a quick, clear summary. It’s perfect when I’m researching client industries or comparing brand tones.
Eney has an open waitlist, which you can join if you want to see how it works.
What’s even better, it works with many other tools from Setapp. This subscription service gives you access to 250+ macOS in their premium versions. There’s a free seven-day trial, so you can try it without committing.
It’s not about picking a winner
After some testing, I realized this wasn’t a contest at all.
ChatGPT, Claude, and Eney each bring something different to the writing table. ChatGPT helps me start. Claude helps me refine. Eney helps me make sense of it all.
Together, these tools make writing faster. But not easier in the lazy sense. Easier in the clearer sense. I still make the final calls, write my lines, and decide when something feels right. AI can enhance creativity, but if you lean on it too much, it can replace the human part.
That’s why I don’t look for the “best” AI anymore. I use tools that fit in my process. I turned that process into a collaboration, where I’m still the writer in charge.