By skyforbes Now we’re already seeing this function being replaced by LLMs, who will soon have increasing authority to act as personal shoppers, appointment setters, you know, running people’s lives to “free up their brains” for whatever they’d rather spend time thinking about.
Soon, the internet will be awash with bots marketing not ti humans, but to other bots, trying to funnel increasingly automated cash flows to their masters.
So, hive mind, help me think through how marketing changes when your target is an LLM making choices on behalf of a human?
– advertising based on visual or sex appeal, as well as celebrity endorsements will likely become less effective. The bots don’t care.
– the bots may be able to engage in limited fact checking. False claims appealing to metrics the bots value, such as user satisfaction, value for cost, durability… will abound, but claims that are easily falsifiable with a quick internet search will be less effective. We’ll likely see a lot of appeals to “unpublished” or “proprietary” data that cannot be validated.
– user ratings will become ever more important, and bot based farming of positive reviews on fora like Amazon will multiply.
– spam AI generated articles like lists of “the 5 best … available on the market right now” will continue to proliferate, because frequency in the training material of bots crawling the web will increase representation in predictive model output. Search engines selling their traffic to the highest bidder will have a lot of control over what gains market share.
The follow up question: What to we as users do now to prevent these changes from being exploited by a few rich assholes to direct automated cash flows to themselves, rather than realizing the opportunities for increasing competition and reducing false advertising in the marketplace?