By skyforbes 
A strange pattern has emerged since generative AI went mainstream.
Millions of people use ChatGPT every day.
But very few use it well.
Most people treat it like a search bar, a toy, or a place to ask random questions. They get shallow answers, generic outputs, and then complain that “AI isn’t that useful.”
But here’s the truth:
ChatGPT is not underperforming.
Most people are under-prompting.
In reality, ChatGPT can write product strategies, validate business models, review code, create sales funnels, generate market research, build workflows, summarise complex papers, and even act as your CTO, CMO, or co-pilot — if you talk to it correctly.
After working with founders and teams building AI systems at InvoZone, I’ve noticed the same 5 mistakes everywhere:
People don’t give context.
People don’t give constraints.
People don’t define the persona.
People don’t provide examples.
People don’t iterate with the model.
The result?
They get 5 percent of what the model is capable of.
Here’s how to unlock the real power.
1. Stop Asking Questions. Start Assigning Roles.
Bad prompt:
“How do I improve my marketing?”
Pro prompt:
“Act as a fractional CMO for a B2B SaaS with 10K MRR and a 90-day sales cycle. Suggest a 90-day plan to increase inbound leads.”
Assigning a role switches ChatGPT into strategic mode.
It becomes more structured, more specific, and more actionable.
2. Give Context Like You’re Onboarding an Employee
AI works exactly like a human teammate:
Bad inputs create bad outputs.
Give it context like you’re hiring it:
- Your Audience
- Your Product
- Your Goal
- Your Tone
- Your Constraints
The more context you give, the less rewriting you’ll need.
3. Show Examples. AI Learns From Patterns, Not Wishes.
If you want ChatGPT to mimic a style, show it.
Instead of:
“Write a LinkedIn post for me.”
Say:
“Here are two posts I’ve written. Study the tone, rhythm, and structure. Now write a new one on topic X.”
It will match your voice instead of sounding robotic.
4. Aim For Iterations, Not Perfection
This is where most people lose.
ChatGPT is not a vending machine.
It’s a collaborator.
The first answer is the draft — not the final version.
Push it:
- Make It Shorter
- Make It More Technical
- Improve The Hook
- Add Real-World Examples
- Deepen The Analysis
This is where the real power emerges.
5. Use ChatGPT Like A System, Not A Shortcut
If you only use it for captions or rewrites, you’ll always stay on the surface level.
Real power comes from designing systems around AI:
- Build Frameworks
- Create Research Models
- Generate Templates
- Produce Market Reports
- Validate Business Ideas
- Automate Reasoning Tasks
- Break Down Complex Workflows
This is the direction high-performing teams at InvoZone are already moving in — AI not as a tool, but as a strategic engine.
People Aren’t Bad At Prompting. They Just Don’t Think Big Enough.
The biggest mistake isn’t the wording.
It’s the lack of ambition.
ChatGPT isn’t here to replace your job.
It’s here to replace the tasks you shouldn’t be doing:
- Repetitive Work
- Rewriting
- Manual Research
- Structuring Information
- Administrative Tasks
When people use AI for just small tasks, they miss the bigger opportunity.
The question isn’t:
“What can AI do for me?”
It’s:
“What am I still doing manually that AI can systemise?”
That’s where the 95 percent lives.
Final Thought
The next generation of AI power users won’t be the most technical.
It’ll be the ones who learn to think in prompts:
- Precise
- Contextual
- Iterative
- Structured
- Ambitious
If you learn to communicate with AI like you communicate with high-performing teams, you unlock output levels that feel unfair.
And that’s exactly the point.
Most people are using ChatGPT like a calculator.
The ones who win will use it like a co-founder.