By skyforbes 1. P.A.S. – Problem, Agitate, Solution
What it is: Start by identifying the problem, dig into why it hurts, then present your solution.
When to use it: Perfect for persuasive content, sales copy, marketing emails, or any time you need to convince someone to take action. Works great when you want emotional, compelling content.
Example prompt:
I need a landing page headline and subheading for a productivity app. Problem: Professionals waste 2+ hours daily on disorganized tasks. Agitate: This leads to missed deadlines, working late nights, and constant stress that affects their personal life. Solution: Our app uses AI to automatically prioritize and organize tasks in under 5 minutes daily.
2. A.I.D.A. – Attention, Interest, Desire, Action
What it is: The classic marketing funnel – grab attention, build interest, create desire, then push for action.
When to use it: Advertisements, product descriptions, email campaigns, or social media posts. Basically anywhere you need to guide someone through a decision-making journey.
Example prompt:
Write a Facebook ad for noise-canceling headphones. Attention: Hook them with "Still working from your noisy living room?" Interest: Explain how active noise cancellation creates a private workspace anywhere. Desire: Paint a picture of them in complete focus, productivity soaring, stress melting away. Action: End with a limited-time 30% discount code and "Shop Now" CTA.
3. F.A.B. – Features, Advantages, Benefits
What it is: Connect the dots from what something IS (features), to what it DOES (advantages), to what it MEANS for the user (benefits).
When to use it: Product descriptions, technical documentation that needs to be user-friendly, comparison content, or when you need to translate specs into real-world value.
Example prompt:
Create a product description for a smartphone. Features: 108MP camera, 5000mAh battery, 120Hz display. Advantages: Takes professional-quality photos in low light, lasts two full days on one charge, scrolling is buttery smooth with no lag. Benefits: Capture perfect memories without carrying extra gear, stop worrying about finding outlets during long days, enjoy a frustration-free experience that makes your phone a joy to use.
4. R.E.A.D. – Research, Extract, Apply, Deliver
What it is: A systematic approach where you gather info, pull out key insights, apply them to your specific context, then present the results.
When to use it: Research summaries, competitive analysis, learning new topics, creating reports, or any time you need to synthesize information from multiple sources into actionable insights.
Example prompt:
Help me understand competitor strategies in the meal kit delivery space. Research: Analyze the top 3 competitors' pricing models, target audiences, and unique selling points. Extract: Identify the common patterns and key differentiators. Apply: Suggest how a new entrant focused on keto diets could position themselves. Deliver: Provide a one-page strategic summary with three specific recommendations.
5. G.O.A.T. – Goal, Obstacle, Action, Transformation
What it is: Define where you want to go, identify what's blocking you, outline the steps to overcome it, and describe the end result.
When to use it: Personal development content, case studies, storytelling, coaching scenarios, or project planning. Great for narrative-driven content that shows a journey.
Example prompt:
Write a case study about a small business digital transformation. Goal: A local bakery wanted to increase online orders by 300%. Obstacle: They had zero digital presence and the owner was tech-phobic. Action: We implemented a simple Instagram strategy, added online ordering through a no-code platform, and trained staff over 3 months. Transformation: Show how they now get 50+ daily online orders, hired 2 new employees, and the owner confidently manages their digital presence.
6. C.A.R.E. – Content, Action, Result, Emotion
What it is: Present the content/situation, specify the action taken, show the measurable result, and connect it to the emotional impact.
When to use it: Testimonials, success stories, before-and-after scenarios, impact reports, or any content where you want to balance data with human connection.
Example prompt:
Create a customer testimonial for a fitness coaching program. Content: Sandra, a 45-year-old who hadn't exercised in 10 years and felt invisible. Action: She joined our 90-day program, worked out 4x weekly, and followed our meal plans. Result: Lost 35 pounds, ran her first 5K, reduced her blood pressure medication. Emotion: End with how she feels confident in her body again, has energy to play with her grandkids, and finally feels like herself.
My take:
Don't feel like you need to use these rigidly. Sometimes I'll combine them or just use them as a mental checklist. The real value is they force you to think through what you're actually asking for instead of vague "write me a thing about X" prompts.
What frameworks do you use? Any I'm missing?
For more free prompts for personal and professional use cases, visit our prompt collection.