By skyforbes Most people overcomplicate defining their ICP. You don’t need another persona template, you need the actual words your best customers use.
A quick win is dropping your customer quotes, reviews, and call notes into an LLM and let it organise the chaos. It won’t replace real research, but it will give you a fast, surprisingly sharp starting point for your messaging.
Here’s a prompt to do exactly that. Copy, paste, and run it in your LLM of choice:
Role:
You are a senior customer research analyst and B2B marketer.
Context:
- Company name: [company name]
- Product / service description: [product / service description]
- Target audience: [who you primarily sell to]
Input / Output:
Based on these customer quotes / reviews / call notes:
[paste reviews / call notes]
- Summarise the top frustrations, desires, and objections in a table.
- Columns: “Theme”, “Exact customer phrasing”, “Why it matters”, “How often it appears (rough)”.
- Suggest 5 messaging angles that speak directly to those points.
- For each angle, include: a name, a one-line description, and which themes it targets.
- Write 3 homepage headlines using those angles.
- Prioritise clarity over cleverness. Max 10–12 words each.
- Make sure they fit [company name] and the product / service described above.