Why do many people expect the arrival of Google Gemini 3.0 recently?

The media is talking about Gemini 3.0 in advance, why are there so many expectations? My personal analysis is that openai releases models too frequently, updates very quickly, but the actual space for improvement is very small, there is no big breakthrough space, it is just exaggerated by the media, and it is often replaced by humans, I just feel confused.
I am also looking forward to Google Gemini 3.0 because I