Based on what I just observed. Today I launched an online game, opened the leaderboard, and din't see the top guild that dominated for years. I looked at the individual records… The guild is still there, but its membership has dropped threefold. An hour later, the guild ceases to exist, and its members scatter haphazardly to other guilds and created many new ones.
If you've been in a similar situation, but from the inside, what was your story, what happened?