By skyforbes 
Monster energy drink has reached an all time high, but why? Who actually drinks Monsters? Wife beaters (https://www.youtube.com/shorts/RibEPALlVE4). With tariffs and manufacturing located outside of the country, there is a strong possibility of next quarter being a total failure. Just look at coke, they have their next earning priced accordingly. But Monster is going to outperform them, on what basis? Ok ok ok, I know what you might be telling yourself, you're cooked, ur r-tarted, u dont know what your talking about. Let me take you through the second greatest DD of WallStreetBets.
Quant Analysis:
Tell me, does anything look different? Yeah you can tell, the quant analysts coming up with the projected earnings for monster are either interns or asleep because they are getting them wrong AF (see Q4 FY24 as example). So what is going to happen when the projected earnings for Monster take a nose dive with other consumer defensive stocks like KO. It's going to TANK. And with a 41 pe compared to KO’s 25 you can see why this monster is ready to burst. If those aren't enough to convince you, maybe morningstar rating monsters at 1 star quant and 2 star business analysis should. Not to mention that most of the people drinking energy drinks also work jobs like IT and programming. So if you believe that AI is going to reduce the workforce AT ALL, you would also expect that the forward looking revenue/earnings for monsters would stagnate or simply decrease.
Who drinks Monster?
Let’s think about it for one sec. Who have you actually seen drink this crap? People with shit jobs or disgusting teens. With over 60% of sales occurring in America and a strong likelihood of job losses over the next few months with government worker cuts/AI taking over/tariffs, this company will tank hard. Their main consumers will lose their jobs or will be struggling for cash.
It’s all marketing
Monster is just a logo (an ugly one too). They are burning money to keep this company alive. With UFC and other sports leeching off of this thing, they will burn a hole in their balance sheet before they can beat upcoming competition like Celcius which has been booming over the past couple of years. It is a battle they are not ready to compete in. They will slowly start bleeding with new up and comers and drown in their own debt.
Health trends (Ozempic?)
Let’s be real. Everyone is transitioning into health matters. The water trend we have been seeing and increase in ozempic intake is off the charts. Guys like RFK are pushing this health bs that will kill energy drink companies in general. Monster is just in a weak position. The only bull statement morningstar could put into its 2 STAR rating was that monster was making sugar free drinks. A company built on sugary drinks that were meant to sponsor sports (ummmm redbull much). These guys are scammers. Are you going to get fooled by them too? Take advantage of their weak position and short this dawg shit company.
Recent news with feminist drinks
Look at this shit: https://www.fooddive.com/news/monster-launching-energy-drink-women-alani-nu-competitor/805779/ These guys are grasping at straws. A feminist energy drink?! Who gives a flying fuck. Not the consumer. THey want to be DEI but also catter to loser gamer guys that could give less of a fuck. Ive never seen a women drink a monster and this campaign wont change that. I could go on and on on their bs marketing schemes over the years but i could give less of fuck to go find these dawg shit articles. YOu find them if you are so keen on seeing this crap.
Who carries the product?
Grocery stores and convenient stores, thats it. Redbull owns the market outside of those worlds. Clubs, events, arenas, you name it. Its all Redbull. They won the marketing game. Monster is only surviving in one domain, take that away from them and what are they? NOthing. They will die of thirst with what is to come. They have one product, one logo, one vibe, one everything. The brand was a trend, ill give them that. They made their money but they are slowly on their way out. You can be the guys who saw it coming. You can be the guy who said “I told you so”. YOu can be the guy that made millions of a bet that no one was talking about.
This shit is a bigger ripoff than private equity. With all these fears of the AI bubble people have been missing the big consumer defensive bubble forming from grocery companies charging us overpriced eggs and SHIT. So if you want to show these companies that you can't treat us like garbage, it's time to grab your pitchforks and put options and show these monsters THAT THEY CAN'T KEEP RIPPING US OFF.
If you think im wrong then buy some calls you fucking pussy.
Current position:
I bought 10k in puts for 6 months on a strike price of 67 LOL im going to be fucking RICH.
MSNT loses 12-18% of its market in the next 6 months.