A visually inventive campaign from one of the world’s leading cosmetics brands would like businessmen in positions of power to know that women are not just a trending topic.
March was International Women’s Month, and many brands and corporate entities took the opportunity to honor their own female executives and highlight the benefits of diversified leadership. At the same time, quite a few acknowledged the considerable progress to be made.
Others, like State Street Global Advisors, of Fearless Girl fame, received bad press for failing to live up to their professed ideals on gender equality. That company’s senior managing director later wrote an op-ed explaining that its decision to vote against gender diversity shareholder proxy resolutions did not reflect its efforts to move closer to equity in matters of both pay and leadership.
