1. Multi-Sensory Emotional Appeal Framework
"Create a comprehensive marketing campaign using the 'Multi-Sensory Emotional Appeal' framework. Target [ideal customer persona] by triggering [primary emotion: fear/joy/urgency/pride/nostalgia] through [specific sensory details: visual imagery/auditory elements/tactile sensations]. Include micro-copy for [platform: social media/email/landing page] and address potential emotional objections. Product/Service: [description]. End with a compelling CTA that maintains emotional momentum."
2. Social Proof Stack Framework
"Develop a marketing campaign using the 'Social Proof Stack' framework that layers multiple credibility signals: [quantified results], , [expert endorsements], [user-generated content], and [social media metrics]. Create content for [ideal customer persona] that addresses their [specific skepticism/doubt]. Include trust indicators and social proof hierarchy for [product/service]. Add psychological triggers like scarcity and authority."
3. Empathic Mirroring Framework
"Using the 'Empathic Mirroring' framework, craft a marketing campaign that reflects [ideal customer persona]'s internal dialogue about [specific pain point]. Use their exact language patterns, mirror their [emotional state], and acknowledge their [previous failed attempts]. Position [product/service] as the understanding solution they've been seeking. Include validation statements and bridge their current reality to desired outcome."
4. Immersive Future Visualization Framework
"Create a marketing campaign using 'Immersive Future Visualization' that places [ideal customer persona] in a detailed, sensory-rich scenario 6 months after using [product/service]. Include specific daily improvements, emotional transformations, and social recognition they'll experience. Address the [transformation timeline] and include 'future hindsight' perspective where they look back grateful for taking action today."
5. Evidence-Based Benefits Ladder Framework
"Develop a campaign using the 'Evidence-Based Benefits Ladder' that connects [product features] → [functional advantages] → [emotional benefits] → [life transformation] for [ideal customer persona]. Support each level with [specific proof type: data/testimonials/case studies/expert validation]. Include objection handling and risk reversal elements. End with urgency that aligns with their [decision timeline]."
6. Distinctive Value Architecture Framework
"Create a marketing campaign using 'Distinctive Value Architecture' that positions [product/service] as the only solution that addresses [ideal customer persona]'s unique combination of [need 1], [need 2], and [need 3]. Highlight the gap competitors leave unfilled and use the 'category of one' positioning. Include social comparison elements and status implications of choosing your solution."
7. AIDA-X (Extended AIDA) Framework
"Using the 'AIDA-X' framework, create a campaign that: CAPTURES attention with [unexpected insight/contrarian view], builds INTEREST through [personalized relevance], creates DESIRE by connecting to [deeper aspiration], prompts ACTION with [specific next step], and includes eXperience design for post-purchase satisfaction. Tailor for [ideal customer persona] and [specific context/platform]."
8. PASTOR 2.0 Framework
"Craft a marketing campaign using 'PASTOR 2.0': Present the [hidden problem], Amplify with [future consequences], Share a [transformation story] with emotional arc, include multi-format Testimonials, present an irresistible Offer with [specific value stack], and Request immediate Response with [urgency mechanism]. Address [ideal customer persona]'s decision-making process and include trust-building elements."
9. Features-Impact-Transformation Framework
"Develop a campaign using 'Features-Impact-Transformation' that shows how [specific product features] create [measurable impact] leading to [life transformation] for [ideal customer persona]. Include competitive differentiation, time-to-value expectations, and success metrics. Address both logical and emotional decision-making factors with supporting evidence."
10. Progressive Conviction Framework
"Create a marketing campaign using 'Progressive Conviction' that guides [ideal customer persona] through: Awareness of [unknown problem], Comprehension of [root causes], growing Conviction about [solution necessity], and motivated Action toward [specific outcome]. Include education elements, authority building, and momentum-creating micro-commitments."
11. Hero's Journey Marketing Framework
"Using the 'Hero's Journey Marketing' framework, position [ideal customer persona] as the hero facing [specific challenge]. Present your [product/service] as the mentor/tool that helps them overcome [obstacles] and achieve [transformation]. Include the call to adventure, resistance points, and ultimate victory. Make the journey relatable and aspirational."
12. PPPP (Picture-Promise-Proof-Push) 2.0 Framework
"Craft a campaign using 'PPPP 2.0': Paint a vivid PICTURE of [ideal customer persona]'s transformed life, make a specific PROMISE with [measurable outcome], provide multi-layered PROOF including [social proof + data + guarantees], and create motivational PUSH with [deadline/scarcity/bonus]. Include emotional anchoring and logical validation."
13. Problem-Amplify-Reframe-Solve Framework
"Develop a marketing campaign using 'Problem-Amplify-Reframe-Solve' that identifies [ideal customer persona]'s [surface problem], amplifies the [hidden costs], reframes their understanding of [root cause], and presents [product/service] as the comprehensive solution. Include industry insights and challenge common assumptions."
14. Transformation Bridge Framework
"Create a campaign using 'Transformation Bridge' showing [ideal customer persona]'s BEFORE state with [current struggles], AFTER vision with [specific improvements], and detailed BRIDGE explaining how [product/service] facilitates this transformation. Include timeline expectations, support systems, and success milestones."
15. Unique Mechanism Framework
"Using the 'Unique Mechanism' framework, craft a campaign highlighting your [product/service]'s proprietary [method/system/approach] that delivers results differently than [competitive alternatives]. Explain why [ideal customer persona]'s previous attempts failed and how your unique mechanism solves the [underlying issue]. Include naming and branding for the mechanism."
16. Magnetic Headline Formula Framework
"Create headlines using the 'Magnetic Formula': [Specific Number/Timeframe] + [Benefit for ideal customer persona] + [Without common obstacle] + [Social proof element]. Test variations for [platform/context] and include sub-headlines that maintain curiosity while providing clarity. Address the specific mindset of your target audience."
17. Hook-Journey-Transformation Framework
"Develop a campaign using 'Hook-Journey-Transformation' with an attention-grabbing hook that challenges [ideal customer persona]'s assumptions, takes them on an educational journey about [topic/solution], and ends with a transformation opportunity through [product/service]. Include interactive elements and emotional peaks throughout."
18. Characteristics-Advantages-Outcomes Framework
"Using 'Characteristics-Advantages-Outcomes,' create a campaign showing how [product/service] CHARACTERISTICS enable unique ADVANTAGES that deliver specific OUTCOMES for [ideal customer persona]. Connect each level to their [values/priorities] and include comparative positioning against alternatives."
19. Problem-Agitate-Solve-Prove Framework
"Craft a campaign using 'Problem-Agitate-Solve-Prove' that identifies [ideal customer persona]'s [specific problem], agitates by revealing [hidden consequences/costs], solves with [product/service] presentation, and proves effectiveness with [concrete evidence]. Include urgency elements and risk reversal."
20. Attention-Interest-Desire-Confidence-Action Framework
"Create a comprehensive campaign using 'AIDCA' that captures ATTENTION with [surprising insight], builds INTEREST through [relevance to ideal customer persona], creates DESIRE by connecting to [deeper motivation], builds CONFIDENCE with [proof/guarantees], and drives ACTION with [specific next step]. Include objection handling and momentum maintenance."
2026 Usage Tips:
- Layer multiple frameworks for complex campaigns
- A/B test emotional triggers across different audience segments
- Include omnichannel considerations in your prompts
- Add personalization variables for dynamic content
- Consider AI detection and maintain authentic voice
- Include accessibility requirements in your specifications
Prompt Tips:
- Be specific with your ideal customer persona
- Include context about platform, timeline, and goals
- Add constraint parameters (word count, tone, format)
- Specify proof types and credibility requirements
- Include competitive landscape context when relevant
What's your experience with AI copywriting prompts? Drop your favorite frameworks or results in the comments!
For a growing list of simple and practical AI mega-prompts (organized by category, with use cases and test examples), check out our free AI Prompts Collection.