I know a movie adaptation was announced to be in works even before the game was launched, but we know that only a fraction of those "movie in the works" actually become a reality. But since then, E33 became..well, E33. One of the most celebrated games I've ever seen and now the biggest winner of the TGA of all time.
I know the TGA usually doesn't mean much for those outside the industry, but it's a great label to put on a poster, so I imagine a lot of people are trying to put this together.