By skyforbes 
Remember your first day on the floor?
Mine was in a busy urban clinic. My first patient was Mr. Henderson, a delightful man in his 70s with congestive heart failure. I launched into a detailed explanation of diuretics, sodium-potassium pumps, and the renin-angiotensin system. I used every technical term I’d crammed for years.
He stared at me, blinked slowly, and said, “So, doc… does this mean I just need to pee more and lay off the bacon?”
I had the knowledge, but I failed the delivery. I was using a clinical language model for a human-being audience.
Fast forward to today, and many of us are making the same mistake in our medical marketing. We’re using powerful but general-purpose AI tools like ChatGPT, and it’s the digital equivalent of explaining the RAAS system to Mr. Henderson. It might sound smart, but it’s often inappropriate, off-brand, and, in our highly regulated world, dangerously non-compliant.
So, let’s talk about how to use AI not as a clumsy intern, but as a seasoned physician’s assistant for your content.
Why is ChatGPT a Risky Choice for Medical Marketing Content?
ChatGPT is a brilliant generalist. It’s trained on a vast portion of the…