By skyforbes 
FOOD|MONEY|RESTAURANT
It’s so crazy it may even stop GenZers in mid-stare
More than 10 million views were racked up by TikTok user @anyamahuh in September when she posted, “I finally experienced the Chili’s mozz stick cheese pull,” adding, “it was 1000% worth it.”
User @kie_eats upped the #cheesepull challenge racking up over 14 million views after posting a crunchy ASMR mozz stick video.
Overnight, those viral views made Chili’s Fried Mozzarella appetizer sticks instantly famous. It also triggered a frenzy of other customers posting their astounding cheese pulls on TikTok.
What makes Chili’s sticks viral fodder for Gen Z Tokers? It’s a hefty rectangular shape that offers a stunning feat of cheese engineering.
Most cheese sticks, commonly known as string or mozzarella sticks, are typically cylindrical in shape. They generally are 6 inches long and less than an inch thick, making them easy to fry.
The Chili’s Fried Mozzarella was first added to the menu in mid-2022. They are available alone or as part of the deluxe Triple Dipper platter. It includes the cheese sticks and fried egg rolls, Chicken Crispers, and wings.