Assistant Manager – Global Social Media (YTTP)

Job title: Assistant Manager – Global Social Media (YTTP)

Company: L’Oréal

Job description: Assistant Manager- Global Social MediaBrand: Youth to the PeopleLocation: El Segundo, CAWho We AreYouth To The People culture is nimble and fun. Our YTTP team consists of high-performers and hard-workers with humble attitudes. We are a lively group that values team bonding, enthusiasm, and free thinking. We are open-minded and constantly collaborating. Our brand culture is tight-knit, fast-moving, and fun. We are a community.About the Role
Youth to the People is looking for a digital storyteller who lives at the intersection of creativity, community, and culture. As Assistant Manager of Social Media + Content, you’ll be hands-on in bringing our brand to life across platforms-from ideation and production to posting and community engagement. You’ll help shape our daily social presence, lead creator-first content shoots, and spark conversation with our audience in real time.You should be equally comfortable behind the camera and in front of it, with a sharp eye for trends and the agility to make content that connects. We’re looking for someone who’s tapped in, has good taste, and knows how to move in culture-not just follow it.Key Responsibilities

• Develop and produce short-form content across platforms (Instagram, TikTok, YouTube Shorts), aligned with brand campaigns, launches, and always-on storytelling
• Film, edit, and star in select social content-confidently showing up on camera when needed
• Contribute to and maintain the weekly/monthly content calendar
• Lead social-first shoots and IRL activations; collaborate with creators, photographers, and internal teams
• Write on-brand copy for captions, campaigns, and community touchpoints
• Support day-to-day community management and audience engagement
• Share social trends, insights, and performance recaps with the broader team
• Partner with influencer and talent teams to integrate creator content into our social strategy

What We’re Looking For

• 2-3 years of social media experience, preferably in beauty, fashion, or lifestyle
• Strong experience with Reels and TikTok-comfortable creating and appearing in short-form video
• Basic editing and design skills (CapCut, Adobe Creative Suite, Canva, Figma)
• Sharp aesthetic sensibility-you’re someone who just gets it
• Strong writing voice that feels human, connected, and culturally relevant
• Proactive, organized, and collaborative-you can manage multiple projects while staying nimble
• Passionate about skincare, sustainability, and building community both online and IRL

Expected salary:

Location: El Segundo, CA

Job date: Wed, 05 Nov 2025 05:12:36 GMT

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