Are you looking for the best AI Tools to generate images and videos…?
This post is for you.
Have you ever wanted to create professional-quality visuals without hiring a designer or video editor? You’re not alone.
I’ve been there too — juggling design tools, stock sites, and editing software just to get the right image or video.
But things changed when I started exploring the best AI tools to generate images and videos. Let me walk you through what I’ve discovered.
Whether you’re a content creator, marketer, business owner, or just someone experimenting with visual storytelling, the tools I’ll share here can save you hours while boosting your creativity.
🔍 Why Use AI Tools for Image and Video Generation?
Let’s be real: traditional content creation takes time, money, and often a steep learning curve.
But with AI?
- You can generate a YouTube thumbnail or product mockup in seconds.
- You can turn a text script into a full video, with voiceovers and effects.
- You can even create realistic people or avatars who don’t exist (great for branding or storytelling).
And best of all? You don’t need to be a pro.
🧠 How I Chose These AI Tools (And Why They Matter)
I didn’t just Google “best AI tools” and throw a list together.
I’ve:
- Tested these tools myself for client projects and personal branding.
- Checked community feedback on Reddit, X (Twitter), and Discord groups.
- Compared pricing, speed, output quality, and ease of use.
So, what you’re getting here is real insight, not fluff.
Let’s dive into the best of the best 👇
🖼️ Best AI Tools to Generate Images
1. Midjourney
- What It Does: Turns text prompts into stunning, artistic images.
- Use Case: Great for posters, book covers, product shots, or fictional characters.
- Why I Love It: The creativity level is off the charts. You just write a prompt like “a neon-lit Tokyo alley, cinematic, night” and get four unique images in seconds.
- Drawbacks: Only available through Discord, which can be a barrier for some.
Pricing: Starts at $10/month
Explore Midjourney →
2. DALL·E by OpenAI
- What It Does: Creates images from text prompts and can now edit images, too.
- Use Case: Concept art, digital ads, or AI memes.
- Why I Love It: The image editing (inpainting) feature is next level. You can remove or add objects just by describing them.
- Drawbacks: Slightly less “creative” than Midjourney, but more practical.
Pricing: Built into ChatGPT Plus ($20/month)
Try DALL·E →
3. Leonardo.Ai
- What It Does: Image generation with strong control over style, character consistency, and gaming assets.
- Use Case: Game devs, 3D artists, and digital creators.
- Why I Love It: You can create entire character packs or UI kits. It feels like a creative studio powered by AI.
- Drawbacks: You’ll need to spend time learning the tools.
Pricing: Free plan with limited credits
Explore Leonardo.ai →
🎥 Best AI Tools to Generate Videos
4. VidFortune AI
- What It Does: Converts text or URLs into short-form videos with auto voiceover, music, and transitions.
- Use Case: YouTube Shorts, Instagram Reels, and affiliate promos.
- Why I Love It: I used it to turn one of my blog posts into a high-converting product video within 10 minutes. You can even import a URL, and it’ll do the rest.
- Drawbacks: Limited customization if you’re super picky about transitions or design.
Bonus: It’s perfect if you hate being on camera.
Check Out VidFortune AI →
5. Runway ML
- What It Does: Offers advanced video editing features like green screen, motion tracking, and even text-to-video generation.
- Use Case: Short films, trailers, or AI-generated video art.
- Why I Love It: The “Gen-2” model can create an entire video from just a description like “a dream forest at sunrise.”
- Drawbacks: Can get expensive if you need HD or long videos.
Pricing: Free plan with watermarks, premium from $12/month
Explore Runway ML →
6. Pika Labs
- What It Does: Text-to-video generation focused on cinematic storytelling.
- Use Case: Social content, storyboards, pitch decks.
- Why I Love It: Pika is fast and surprisingly intuitive. I use it to pitch visual ideas before hiring a videographer.
- Drawbacks: Still evolving, but improving rapidly.
Pricing: Free beta
Join Pika Labs →