Boost Your Instagram Influence: Tips for Growing Your Following

Increasing followers on instagram requires a lot of time, consistency, effort, strategy and understanding the algorithms on board.

Thus, for catering your needs of increasing follower count on instagram we have come up with 9 proven tips for growing followers on your instagram account.

Let’s start without any further ado.

Instagram reels were introduced on the platform in 2020. Reels are a great way to increase your followers on instagram.

Reels get more prioritized by instagram’s algorithms and get higher reach on the platform.

The reasons:

• There is a separate tab for reels on instagram.
• Reels attract audiences more than other content on the platform.
• Reels always give a margin for more diversity.

Here’s how to increase followers through reels:

• Post reels consistently.
• Post reels using trending music on instagram.
• Post reels with unique content
• The crispier the better
• Hook audiences in the first three seconds.
• Focus on value: add humor, tutorials or informative content.

Hashtags categorize your content in certain portions on instagram and are useful in making your content recognizable on the platform better by searches.

The past few years have seen immense popularity and change which hashtags have caused worldwide.

From the #metoo campaign to climate change initiatives we are seeing the unleashed power of hashtags everywhere.

But it’s really important to use hashtags strategically on instagram such as:

• Research hashtags in instagram’s search bar.
• Use 5 to 15 hashtags in your posts.
• Mix your niche hashtags with trending hashtags on instagram.
• Use hashtag generators for generating relevant hashtags.
• Short form hashtags are better than long form hashtags.

Learn more about hashtags here: best hashtags for instagram to get viral in 2025.

Instagram stories are a great way to stay visible on instagram. You keep top of the followers’ feed and if your account’s public then other people can see your stories too.

Stories represent your day-to-day activity on instagram. What you are doing, what you are thinking and many more.

How to leverage stories effectively:

• Add polls, questions or sliders to increase interaction on your page.
• Promote your new posts on your stories too.
• Use highlights to store your stories there as categories such as “photography” or “workout”.
• Post 3 to 5 stories daily which showcase your activities.

What makes carousel posts so special? Well, carousels are a great way for storytelling on instagram with images.

You start with an image and then, the chain ends with a relatable post in your carousel.

You can also show you products, their reviews and their behind the scenes through carousels too.

Broadcast channels are a great way to communicate with your followers on instagram. This allows you to “send one message to all” in a go.

You can share updates, announcements and even exclusive content for your followers in your broadcast channel on instagram.

This is a great way to engage with your followers and this can help you to grab more followers on instagram too.

Your followers will spread the word by mouth and will encourage others to follow your account too, because of the value you will be providing in your channel.

How to create a broadcast channel on instagram:

• Open instagram’s direct messages (DMs)
• Start creating a new channel
• Name and optimize your channel
• Finalise and launch

You can easily do a SWOT analysis of your content on instagram with instagram’s in-built insights feature.

Identify your content’s strength through:

• Checking which content type is bringing more engagement.
• Which audience is engaging with your content more.

Identify your profile’s weakness through:

• Cut down on content which isn’t bringing any value
• Target audiences which matter.

Identify opportunities for your account through:

• Searching about trends
• Using events/festivals and trends in your favors.

Counter threats through:

• Doing a competitor analysis

You can achieve all these goals through analysing your content through instagram insights which allow you to view all engagement, interactions and impressions on your page.

Analysis has more to do with timing too. Such as which time is bringing more engagement and which time one shouldn’t post.

Learn more about timings and analytics at: best time to post in instagram UK.

Tagging locations increase visibility of your content on explore or location pages, thus making it easy for you to target specific audiences.

This is quite useful when you are targeting audiences from a specific area or a specific location.

They also help local businesses connect with their customers and promote local events and festivals.

How to do it:

• Add relevant locations to posts and Stories (e.g., “Bradford” or “Yoga Studio”).
• Create custom geotags for your brand or events if you’re a business.
• Tag nearby hotspots for broader reach.

Niche is the specific area in which you plan to create content for your audiences.

It’s always recommended that you choose a niche which is both user-friendly and long term.

For instance, adult niches don’t thrive on instagram for too long. Accounts which are posting such content are taken down by instagram automatically.

Always choose a niche which is:

• Widely accepted by everyone
• Which is informative (informative content with aesthetics is long lasting)
• Which can welcome all sort of content (can be used for collaborative purposes)
• Which has a lot of margin and potential (can be blended with trends)
• Which can be viewed repeatedly and is shareable.