TikTok feels like chaos. One day it’s a random sound effect, the next it’s a dance challenge, and before you know it, the whole internet is in on the joke. From the outside, virality looks like magic.
But I had a different suspicion: maybe it’s not magic — maybe it’s math.
So I built a Python pipeline to test it. Not a toy script, but a step-by-step, end-to-end workflow:
- cleaning messy TikTok data,
- engineering momentum features,
- training models that respect time,
- tuning thresholds for reality,
- and exporting CSVs with predictions you can actually use.
And yes — if you follow along, you’ll have the entire pipeline ready to run by the end of this article.
Step 1 — Wrestling the Chaos Into Clean Data
TikTok data isn’t neat. Dates don’t parse. Views come as strings. Likes and shares sometimes vanish. If I hadn’t fixed that first, the whole experiment would’ve collapsed.
Here’s how I cleaned it:
import pandas as pd
import numpy as np
# Load dataset
df = pd.read_csv("tiktok_trends.csv")
# Convert date
df["date"] = pd.to_datetime(df["date"]…