By skyforbes 
I was watching hockey the other day on FuboTV and saw my first ChatGPT ad.
It was great. Perfect storytelling for the product. Not overly done. Simple, clean, and it delivered the intended message.
It gave context to ChatGPT for anyone curious or anyone already using it.
Interestingly, when I researched who did it, I found of all things, it was made by brilliant creative humans. The creative agency, Isle of Any, plus the production agency SMUGGLER, plus the internal OpenAI creative team, with the media-buy placement done by PHD. Shot on 35mm film.
Here’s the first one I saw:
Dish with ChatGPT
But they made a series of ads to make a campaign. Which is the point of this article. A campaign glued together with a single theme and story connected to a goal.
It’s an age-old idea in advertising that repetition sells. And it does. Why?
The more we see something, and perhaps in different contexts, the more we feel comfortable…