By skyforbes 
As Indians, we love free things — it’s almost in our blood. Now that ChatGPT Go is available free of cost in India for one year starting November 4, 2025, just wait and watch.
Your entire LinkedIn feed is about to explode with “Just tried ChatGPT Go 🤯” posts, and Instagram will be full of reels about how AI magically transformed someone’s workflow overnight.
Today, the world revolves around AI. Everything turns out to be easy with the help of AI. Somehow, India has become the most important square on the AI chessboard.
But let me tell you what’s really happening here, because it’s brilliant.
The Psychology Behind The Strategy
OpenAI isn’t just being generous. They’re executing a textbook example of the “Freemium-to-Habit” Playbook. Let me explain this following steps:
Step 1: Give it away free for a year
Step 2: Millions of user build a daily ChatGPT habit.
Step 3: When the free ride ends, the habit stays — and so do the subscriptions.
This psychology explains how the large Indian market accepted Jio Internet service as a must-have in their lives, leading to a rise in the large number of Indian users. Tech giants such as Netflix, Spotify, and countless SaaS tools have…