By skyforbes 
The AI-powered pivot from web traffic to in-chat conversion is more than a feature drop. It’s a strategic fault line reshaping digital discovery and brand relevance.
Alex Halliday warns that OpenAI’s new ChatGPT Apps SDK will fundamentally upend the SEO landscape by allowing users to bypass Google entirely and complete brand interactions directly within ChatGPT, shifting digital strategy from website optimization to in-chat problem solving.
◼️ Here’s the link to his original post on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7381243499209248768/
Behind the Curtain — When the Audience Speaks
Community Debate Insights
When Alex Halliday announced that ChatGPT’s new Apps SDK could disrupt two decades of SEO strategy, the comment section quickly turned into a testing ground for competing visions of the future. Some contributors were cautiously unconvinced that users would abandon Google en masse, pointing instead to habitual search behaviors and concerns about the quality and trustworthiness of AI-generated results. They acknowledged the potential of in-chat tools but stopped short of declaring traditional search obsolete.