By skyforbes 
When OpenAI launched ChatGPT Shopping in 2025, it was easy to dismiss it as just another feature rollout. But its deeper implications for ecommerce are profound. Instead of presenting users with long lists of links, ChatGPT now delivers a shortlist of curated product cards — complete with images, reviews, and purchase links — embedded directly in the conversation (Search Engine Land, 2025).
This new format changes how products are discovered, how SEOs must optimize, and how consumers make decisions. While its footprint in analytics is still modest, the conversion impact and future trajectory suggest a structural shift in online retail (Search Engine Land, 2025; Semrush, 2025; Agostini, 2025a, 2025b).
Limited Impact Today, Outsized Value Tomorrow
For most retailers, traffic from ChatGPT Shopping remains small, contributing well under 1% of sessions (Search Engine Land, 2025). Yet the channel’s performance is remarkable: Seer Interactive reported conversion rates of 15.9% versus 1.8% for Google Organic, and many retailers observe conversions two to four times higher than site averages (Search Engine Land, 2025).
This paradox — low volume but high value — makes the channel strategically important. Semrush (2025)…